Tencent becomes the most valuable Chinese brand for the first time in the fifth annual BrandZ™ Top 100 Most Valuable Chinese Brands, followed by Alibaba and China Mobile.
The top 5 brands were all state owned enterprises five years ago while three of this year’s top 5 are market driven private enterprises – Tencent (1st), Alibaba (2nd) and Baidu (5th).
The total brand value of the Top 100 Chinese Brands in BrandZ list is $464.2 billion, up 59% since 2011, having outpaced that of the BrandZ™ Top 100 Most Valuable Global Brands (+41%).
Top 10 Most Valuable Chinese Brands 2015
|#||Brand||Brand Category||Brand Value 2015 ($M)||Brand Value Change 2015 vs 2014 %||Rank Change|
|3||China Mobile||Telecom Providers||55,927||-9%||-2|
|6||China Construction Bank||Financial Institutions||21,005||-18%||-2|
|7||Sinopec||Oil & Gas||15,493||18%||2|
|8||Agricultural Bank of China||Financial Institutions||15,427||-20%||-2|
|9||PetroChina||Oil & Gas||12,022||-11%||-1|
|10||Bank of China||Financial Institutions||11,861||-13%||-3|
Source: BrandZ/Millward Brown
Retail was the fastest growing category, with an increase of 3,827% YoY counting new entrant Alibaba or 64% without taking Alibaba’s value contribution into account. Retailers are adopting more technology as consumers’ shopping behavior changes, partnering with technology brands to deliver digitalized products and services, mobile payment solutions and online to offline (O2O) commerce solutions according to BrandZ report.
The car category grew 141% in value after new entrant Great Wall’s success with its SUV sales, and technology increased its value by 78%. And, technology company Lenovo and ZTE derived over half of their revenue from outside China in 2014.