WPP and Kantar Millward Brown, in collaboration with Google, released the BrandZ Top 50 Chinese Global Brand Builders 2018 Report. It takes in-depth look at the Chinese brands that are making an impact with consumers in international markets and provides a rich seam of thought-provoking insights on how Chinese companies can successfully build their brands […]
Leading smartphone brands have tightened their grip of urban China market. In the three months ending October 2017, the top five brands – Huawei (including sub-brand Honor), Xiaomi, Apple, Vivo and OPPO – made up 91% of smartphone sales in urban China, compared to 79% a year earlier, according to the latest smartphone OS data […]
The total value of China’s top 100 brands grew by 6% to hit a record level of US$557.1 billion according to BrandZ™ Top 100 Most Valuable Chinese Brands by WPP and Kantar Millward Brown.
Lenovo was ranked the most powerful Chinese export brand by WPP and Kantar Millward Brown, followed by Huawei, Alibaba, Elex and Xiaomi.
25% of China smartphone users use the iOS operating system in 2016, a slight growth compared to the past year which was 21%.
Chinese-brand smartphones are increasingly popular among Russian consumers with 33% market share according to Svyaznoy, Russian mobile phone retailer.
The total value of the BrandZ™ Top 100 Most Valuable Chinese Brands has risen 13% to $525.6bn in the last year despite China’s slowing economic growth, according to the sixth annual ranking announced today by WPP and Millward Brown.
Tencent are ranked the most innovative company in China and 12th globally according to BCG‘s “2015 most innovative companies” survey. Xiaomi, who was ranked top in China and 35th globally in 2014, didn’t get on the list in 2015. Huawei ranked 45th globally this year.
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]
Despite continuous weak growth and even decline in smart phone sales in China, major domestic mobile phone manufacturers still set forth a “big leap” of shipping target. Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales amount at 100 million sets. Then after half a year, let’s take a look at where they […]
China smartphone market contracted by 4% YoY with 98.8 million units shipped in Q1 2015 according to IDC.
Xiaomi was the top smartphone vendor in China by shipments volume in both Q4 2014 and 2014 according to IDC.
Tencent becomes the most valuable Chinese brand for the first time in the fifth annual BrandZ™ Top 100 Most Valuable Chinese Brands, followed by Alibaba and China Mobile.
Global smartphone shipments totaled 1.167 billion units in 2014, a YoY increase of 25.9%, with combined shipments of Chinese brands reaching 453.4 million units, 39% of the global shipments and representing six of the top ten smartphone brands worldwide according to TrendForce.
In Q3 2014, Huawei ranked top in mainland China by smartphone shipments volume (14.8 million), followed by Xiaomi (13.5 million) and Lenovo (10.1 million).