Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty.
Retention rates of both Huawei and iPhone exceeded 20% at the end of 2018, meaning every two out of five smartphone users in China were using Huawei or iPhone.
Smartphones under the price of 3,000 yuan (US$445.9) represented 81.3% of sales volume in Q4 2018.
Specifically, 34.3% of smartphones sold were marked in the range of 1,000-1,999 yuan (US$148.64-297.12), 48.8%, 42.3%, and 33.4% of which were Vivo, Oppo, and Xiaomi smartphones. Notably, phones priced...
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