Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies.
Take a look at China's short-video market status and be aware of differences between the top 2 platforms (TikTok and Kwai) in content categories, engagement, and marketing.
Development of the Short Video Market
Online video has a penetration of 94.5% in China internet users as of the first half of 2020, reaching over 888 million users.
Short video market saw fast growth in the first half of 2020 with almost 818 million users and a penetration rate of 87%.
In 2019, short videos stood out and became one of the fields that...
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