With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.
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Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying the true value of a Wechat official account and quality of considering some articles from accounts with hundreds of thousands of fans only have a few hundred views in one […]
Do You still remember the “nickname bottle” that Coca Cola launched last summer? Such an impressive case was not so long ago, now Coca Cola has shifted its focus from bottle to cap, joining up with WeChat.
The combined number of monthly active users of Weixin (Chinese version of Wechat) and Wechat were 438 million by June 30 2014, an increase of 11% QoQ or an increase of 57% YoY.
Wechat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of Wechat 5.0 and a series of open API policies made it the new marketing favorite of many enterprises. Let’s take a look at Wechat successful marketing cases.
WeChat Mini-Programs have shown its value in the following three areas: enhancing marketing through precise user targeting, initiation and opening of apps, and connecting with the offline through smart devices and user scenarios. This eBook shares an overview of how WeChat Mini-Programs can be helpful to businesses. Total pages: 18 Format: PDF Latest update: September […]
Monthly active users of WeChat reached 762 million as of March in 2016 and has become a major platform for social communication.
An article called Why I Left Tencent to Sell Chaoshan Specialities received over 100,000 views within 6 hours since published on WeChat.
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.
Weitao Recently, Taobao has shut down QR code access from Wechat, officially waging war with Tencent on mobile traffic entrance. Taobao released its own CRM service Weitao, competing Wechat directly. For Taobao sellers, they have to keep up with Taobao’s changes and learn how to do marketing on Weitao. Before they begin investing and putting […]
Last year, WeChat launched WeStore, an online store mini program on WeChat. Many companies launched their WeChat stores, including luxury brands. Recently, some users found some luxury brands’ WeChat mini programs, such as Gucci and Givenchy, inside JD and Xiaohongshu (RED). Gucci’s Xiaohongshu Company Account shown in search results Clicking on the ad (the “cat” […]
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat Mini-Programs daily, 60 million more than 2017. It is estimated to exceed 350 million by the end of 2019.
Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official “cloud store” (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet. Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini […]
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]