6 emerging consumer segments you shouldn’t ignore
Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces
China Internet Stats, Trends, Insights
Consumer Products
Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.
3 driving forces in China’s consumer markets
Despite the slowdown in economic growth, China will continue to be one of the fastest growing consumer markets in the foreseeable future. Three emerging forces
Chinese consumers’ confidence continued to rise in 2016
Chinese consumers’ confidence continued to rise in 2016 according to Mastercard Index of Consumer Confidence. The outlook in China (80.8, +4.8) continues to increase due
Top mobile payment scenarios in China: restaurants, taxi, fast food
78% respondents said they used mobile payment in 2016. 62% use mobile payment at least once a weekly (53% in 2015); 24% at least once
Starbucks starts accepting WeChat Pay
Tencent and Starbucks announced strategic cooperation in Guangzhou today; and from today on, WeChat Pay is available in about 2,500 Starbucks stores in China.
Social, mobile the key driving forces of Chinese post-90s
VIVO and OPPO are top choices among high school/university post-90s in China as they are affordable with strong camera and multimedia functions.
93.3% of urban Chinese families bought imported FMCG goods
93.3% of urban Chinese families have bought or received imported FMCG goods in the 12 months ending June, 2016 according to Kantar.
China private consumption share of overall economy to reach 50% in 2030
The Economist Intelligence Unit (“EIU”) expects private consumption in China will grow in real terms by 5.5% a year on average in 2016-30 – boosting
China’s ultra high net worth individuals grown to 1.34 million in 2016
The number of ultra high net worth individuals (UHNWI) in China reached 1.34 million, an additional 130,000 compared to 2015 as of May 2016 according
Huawei among world’s top growing brand in 2016
Interbrand recently released their 2016 ranking of the Global Top Brands; Apple ranks first with $178,119 million brand value, followed by Google, Coca Cola, Microsoft,
China mother and baby care market to reach $465 mn by 2018
The number of China’s newborn babies keeps a steady growth in recent years and is estimated to reach 18.08 million by 2018 according to data
Over 60% China smartphone users not buying iPhone 7
Over 60% China smartphone users would not buy iPhone 7 according to a survey by Penguin Intelligence (part of Tencent).
China’s consumer economy is expected to expand by about half by 2020
China’s consumer economy is expected to expand by about half, to $6.5 trillion by 2020 according to Boston Consulting Group.
Apple and Xiaomi the most relevant brands in China
Apple and Xiaomi are found most relevant to the lives of China’s Gen-Y and Gen-Z consumers according to RTG Consulting Group.
Over 70% China cosmetics searches online are non-brand terms
In the past 12 months, the makeup industry search queries increased by 93% y-o-y; as of March 2016, the searches on mobile devices reached 86%.
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic