Consumers

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Chinese post-90s overview in 2017

188 million Chinese post-90s mostly live in third and lower-tier cities in China are more focused on enjoying their lives than post-80s and pursuing a

Chinese New Year Survey 2018

Chinese New Year is the most important festival for Chinese people. It marks the beginning of a new Lunar New Year. Before the new Year

Meet Shanghai’s new consumers 2017

23-28-year-olds with independent incomes in Shanghai are increasing in both number and purchasing power, gradually realizing their potential as China’s first consumption-oriented generation according to

CIW eBooks

eBook: Tmall Global Guide

Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on