Consumers

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Chinese post-90s overview in 2017

188 million Chinese post-90s mostly live in third and lower-tier cities in China are more focused on enjoying their lives than post-80s and pursuing a

Chinese New Year Survey 2018

Chinese New Year is the most important festival for Chinese people. It marks the beginning of a new Lunar New Year. Before the new Year

Meet Shanghai’s new consumers 2017

23-28-year-olds with independent incomes in Shanghai are increasing in both number and purchasing power, gradually realizing their potential as China’s first consumption-oriented generation according to

CIW eBooks

eBook: Secrets of Sisyphe Books

The 25-year-old Sisyphe had opened more than 150 chain bookstores in all provinces in the country except for Tibet, Xinjiang, and Inner Mongolia. Sisyphe has