China’s wealthy families exceeded 5 million in 2020; there are their desired brands
The number of “wealthy families” with at least 6 million yuan (about US$930 thousand) assets in China exceeded 5 million for the first time in
China Internet Stats, Trends, Insights
Consumer Products
Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.
How big is the e-cigarette market? Global vs. China 2016-2023E
China’s vaping firm RELX’s share price more than doubled in its trading debut last week. But how big is the e-cigarette market? There were 1
10 Trends in China’s future customers 2021-2025
In the next five years, digital marketing will develop more rapidly in the aspects of non-contact experience, consumption entertainment, consumer-generated video, and personalized experience.
Online users overview of China’s pet market 2021
As of October 2020, China pet-related influencers have a total reach of 530 million users, with 54.8% of males, 54.2% under the age of 30,
How a new pet brand becomes a best-seller in China with US$34 million sales
Pidan, established for five years targeting the cat food and toys market, sells more than 100 million yuan a year on Tmall. Its second-year sales
The rise of men in China’s “she-conomy”
Today, in some areas of consumption in China that were originally only for women, men’s consumption has also begun to emerge. According to the data
China consumer spending outlook 2024; return to pre-covid19 level in 2021
Six out of ten Chinese urban consumers (56%) want to live a happy family life; 46% of Chinese pursue a healthy lifestyle. According to the
China’s pets retail market to double by 2024
China’s pets retail market reached 108.8 billion yuan (US$16.02 billion) in 2019 and is estimated to grow by 13.6% and reach 123.6 billion yuan (US$18.20
Meet China’s blue-collar mobile users
The monthly active mobile users of China’s blue-collar population has more than doubled from July 2016 to July 2020, from 15.48 million to 33.79 million,
Meet China’s Generation Z
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and
Consumers sales rise across several categories during China’s Qixi Festival period
Maybe it’s weird to you but China has several valentine’s days to celebrate, including the February 14th, 520 Day (or Chinese Internet Valentine’s Day), and
China summer consumer products sales overview in 2020
In July 2020, food (non-fresh) and non-alcoholic beverages, alcohol, fresh produce, sun protection, and cooling products have gotten more attention from consumers across the country,
7 Consumption trends revealed on the first day of JD 618
There has been an all-around increase in electronics products, fresh food, and household daily use products. The rebound of large household appliances once affected by
China now the second-largest wealth market with 2.3M HNWIs
China has overtaken Japan to emerge as the second-largest wealth market, with an estimated 2.3 million high net worth individuals (HNWI) including almost 26,700 UHNWs
WeChat advertising trends for luxury products
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce