Consumers

China consumer membership insights 2017

From frequent flyer accounts to supermarket preferred shoppers’ cards, consumer memberships are an increasingly important part of China’s consumption-based economy and of consumer spending habits.

CIW eBooks

eBook: Tmall Global Guide

Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on