Consumer Products

Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.

Men’s beauty market in China looks to be more promising

The men’s beauty market in China looks to be more promising than in many other parts of the world, according to new research from Kantar

Case Study: Mead Johnson’s marketing secrets in China

In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation

China’s post-90s start personal finance management 10 years earlier than their parents

The China New Economic Research Institute and Alipay jointly issued the first “Post-90s Savings Report” in July 2019. The report shows that 92% of the

Coca-Cola is the fastest growing FMCG brand in China

collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing

4 pillars to unlock post-90s growth potential

Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in

Luxury brand marketing trends in China

Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that

31% of China’s FMCG to be sold online by 2025

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar

Most-chosen and fastest-growing beauty brands in China 2019

Kantar Worldpanel China reported strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total

China FMCG market overview Q1 2019

The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to

Low education, young, and senior internet users in China

Among 827 million residents who only received middle school education or lower, excluding those who are still in school and preschoolers, 378 million or 45.7%

China’s newborn drops by 2 million in 2018

China had 15.23 million new-born babies in 2018, 2 million fewer than in 2017, according to China’s National Bureau of Statistics. Even though it’s higher

China’s total middle class exceeded 33 million in 2018

The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%),

Consumption habits of China’s post-90s generation

The digital economy empowered consumption is in return to become the major driving force for the economy. The young Chinese generation represented by post-90s is rising

Cross-border e-commerce female shoppers trend 2019

China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs

How Chinese consumers respond to price discrimination

Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects: