Luxury brand marketing trends in China
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that
China Internet Stats, Trends, Insights
Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that
By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar
Kantar Worldpanel China reported strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total
The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to
Among 827 million residents who only received middle school education or lower, excluding those who are still in school and preschoolers, 378 million or 45.7%
China had 15.23 million new-born babies in 2018, 2 million fewer than in 2017, according to China’s National Bureau of Statistics. Even though it’s higher
The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%),
The digital economy empowered consumption is in return to become the major driving force for the economy. The young Chinese generation represented by post-90s is rising
China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs
Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects:
Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor
Chinese consumers were expected to contribute 40% sales to the global luxury goods market and hence drive 75% of this market’s growth. 58% of luxury goods
The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention
WeChat had 61 million elderly users who are between 55 and 70 years old as of September 2018, an increase of 22% year-on-year. That was
In China, rental housing accounted for 18% of overall housing supplies, the proportion in the US was 37%. The rental rate of return in some core
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce