Consumers

China Consumer Trends in 2016

China Consumer Trends in 2016

Both traditional retail brands and start-ups are striving to convert consumers’ interests into a sustainable business in 2016. Customers want to see and experience the

CIW eBooks

eBook: Tmall Global Guide

Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on