China household consumption trends
In 2022, the per capita consumption expenditure of the national residents in China was 24,538 yuan, a nominal increase of 1.8% over the previous year,
China Internet Stats, Trends, Insights
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In 2022, the per capita consumption expenditure of the national residents in China was 24,538 yuan, a nominal increase of 1.8% over the previous year,
What’s this “520 day” that intrigues many in China? The term 520, an abbreviation for May 20, denotes an unofficial Valentine’s Day in China. The
The Digital RMB app, which is China’s CBDC, has recently launched an express payment feature on WeChat Pay. The app is currently in a pilot
It is not new for Chinese shoe and apparel brands to get involved in coffee, tea, and even catering products and services. Earlier, some luxury
Chinese purchase of food, detergent, and other necessities requires a high brand trust from customers and indicates characteristics of high purchase frequency and strong user
Selling ice cream in Maotai is not a fad, but a long plan. Maotai has initially launched three flavors of ice cream: original, vanilla, and
On February 25th, the American coffee brand “Blue Bottle Coffee” opened its first store in mainland China. On the opening day, fans lined up to
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing
With the continuous improvement of income and consumption level, Chinese consumers are realizing their consumption influence on the brand and society. More and more Chinese
JD Supermarket has released an imported wine consumption trends report this week with insights from Double 11 Shopping Festival, reflecting Chinese consumers’ enthusiasm towards imported
Identifying proper styles of communication is critical in capturing Chinese Generation Z’s attention. Generation Zs value the way brands communicate and prefer particularly “young” and
Attention is a scarce resource in today’s world. It has unique distribution patterns and characteristics. Only with proper methods, can brands capture, develop and manage
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture
Among the 200 million new middle class in China, the post-80s and post-90s account for 50.8% and 49.2% respectively, according to data from Questmobile. The
China’s domestic consumer market has grown to a considerable size. However, there’s still much potential in it. China will offer a US$5 trillion consumption growth
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic