Average daily leisure time in China is 2.55 hours, which is more than three years ago (2.16 hours) according to CCTV’s latest research on China economic life. One third of Chinese leisure time is spent on the internet, especially on mobile phones in China. The research also shows that high-income group are those who have […]
Archives for April 2015
80% China’s Mobile Users Rooted Smartphones in 2014
As the core source for mobile phone service system, ROM is more and more important in mobile internet times. In a survey conducted by Tencent, 80% China smartphone user respondents rooted their smartphones in 2014.
China Internet User Insights in Tier-2 & 3 Cities
Tencent conducted a survey which compared China tier-1 cities with tier-2 & 3 cities in online reservation service, taxi service, online travel, online education, online entertainment service, internet finance as well as online medical service in 2014. The survey indicates the differences between different consumer habits in tier-1 and tier-2 & 3 cities in China […]
Top 20 China Internet Companies in 2014
In 2014, the total value by revenue of China internet market was RMB637.73 billion (US$104.15 billion) with 74.4% in revenue via PC. Alibaba’s market value exceeded RMB253.41 billion (US$41.38 billion), ranking top among all China internet companies in 2014, followed by Tencent and Baidu according to data of iResearch.
China Mobile App Advertising Market in 2014
In 2014, the total transaction value of China mobile advertising market (mobile search, app ad and mobile video ad involved) was RMB29.69 billion (US$4.84 billion) according to data of iResearch.
Baidu, Sogou among Top 5 Biggest Search Engines in the World
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
Marketing Demands of Alibaba E-tailers
Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015.
Weibo Smartphone User Insights in 2014
Weibo has been one of the indispensable mobile apps among China internet users with the popularity of smartphones. Weibo conducted a survey on smartphone development involving 100 million active smart device logging in Weibo in Q4 2014. More devices used logging in Weibo are China’s domestic brands. Among top 10 new smart device on Weibo […]
China Female Mobile Gaming Users to Show Great Power in 2015
2015 will be a year full of opportunities and challenges for China mobile gaming market. China female mobile gaming users still have much potential and their habit of paying for games is expected to develop according to DataEye. Various gaming companies are sparing no efforts to attract gaming users.