With rapid development of mobile internet, mobile and social features will play more and more important role. Among all the mobile apps in China in July 2015, social platforms like WeChat and QQ ranked first with the monthly average users of 556.48 million and 424.28 million respectively.
In Q2 2015, the total transaction value of China online advertising market was 53.24 billion yuan (US$8.69 billion) with an increase of 42.7% YoY and an increase of 33.1% QoQ according to Analysis data.
China’s search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis Research.
Baidu reported total revenues of 16.575 billion yuan (US$2.673 billion) for Q2 2015, an increase of 38.3% YoY. Mobile revenue represented 50% of total revenues for Q2 2015.
Forbes China in April released a list of Top 30 Mobile Internet Companies in China in 2015, which records the revenue of China’s technological companies on the mobile internet. Tencent ranks first with the mobile revenue of RMB 22.171 billion (USD$ 3.571 billion), and Xiaomi is the only hardware manufacturer on the list.
In June 2015, Google Global still ranked the top by market share of 70.8% in the world’s search engine market with an increase of 2.26% from the previous month. Bing and Yahoo ranked the 2nd and 3rd. Compared with market structure in May, it had some difference in June’s search engine market.
The number of Chinese brands continues to grow with 14 brands in BrandZ Top 100 Most Valuable Global Brands, up from one (China Mobile) in 2006, and an increase of 1004% in value. And, most of the brands that have been ‘pushed out’ of the Top 100 by China were from Europe.
According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Baidu is now the fourteenth-largest media owner in the world growing 43% YoY. In the Top 30 list, Google ranked on top, followed by Walt Disney and Comcast.
Baidu Mall, a new e-commerce platform integrating Baidu’s online and offline resources, is launching soon.
Baidu launched a smart watch OS based on Android called Duwear, providing UI, interactivity and various applications.
In 2014, the total value by revenue of China internet market was RMB637.73 billion (US$104.15 billion) with 74.4% in revenue via PC. Alibaba’s market value exceeded RMB253.41 billion (US$41.38 billion), ranking top among all China internet companies in 2014, followed by Tencent and Baidu according to data of iResearch.
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk.
In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of last year.
The number of total active users of Baidu Post Bar was 200 million in January 2015, which was 1.27 times of Sina Weibo’s MAUs according to the latest report of We Are Social. Baidu Post Bar was more competitive in user stickiness in January 2015.