Chinese Search Engine Market: Stats, Trends and Insights

Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in Chinese search engine market but Baidu with about 70% market share, followed by Qihoo 360 and Sogou/Soso league.

Baidu Launched Dynamic Search Ads Feature

baidu-dynamic-search-ads

Baidu recently launched a new feature for its PPC systmem — Dynamic Search Ads, which target relevant searches with ads generated directly from advertisers' web site dynamically. Baidu system will analyse internet users' search intention and replace default ad copy with the dynamic search ads if it doesn't match the search intention. … [Read more...]

What Content Did Chinese Search Most In 2013?

search content distribution in 2013

Baidu has released top search terms report by December 2013, now another report showed the search contents rank list. In 2013, the top 5 most-searched contents were film & TV, commodity supply & demand, education, game and travel, according to a report released by Baidu. The demand for education, travel, film & TV increased significantly in 2013. Baidu suggested … [Read more...]