Chinese Search Engine Market: Stats, Trends and Insights

Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in Chinese search engine market but Baidu with about 70% market share, followed by Qihoo 360 and Sogou/Soso league.

How to Deal with Deliberate Negative Search Results on Baidu


One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let me share two quick strategies on how to deal with deliberate negative search results on Baidu. Deliberate negative content are quite common these days in China, usually deployed by some companies to discredit their competitors. If … [Read more...]

Baidu Launched Dynamic Search Ads Feature


Baidu recently launched a new feature for its PPC systmem — Dynamic Search Ads, which target relevant searches with ads generated directly from advertisers' web site dynamically. Baidu system will analyse internet users' search intention and replace default ad copy with the dynamic search ads if it doesn't match the search intention. … [Read more...]