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Search Marketing

China’s Q2 Search Market Exceeds 2.6 Billion Yuan

July 26, 2010

According to a report released by iResearch last week, China search engine market Q2 sales increased to 2.64 billion yuan (US$389m). Baidu’s market share increased by 3% to 70.8%.
Search queries on Baidu also increased by 2.1% to 78.2% while search queries on Google dropped by 2.3% to 14.4%.
In China, the second quarter is the time [...]

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Baidu Added Handwriting Input for Search

June 21, 2010

Baidu launched handwriting input on Baidu search not long ago this month. Searchers can use mouse to “hand write” search queries. The technology is obviously provided by Hanwang, a company specializing in handwriting recognition technology.

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Yahoo Enhanced Search Suggestion for Taiwan and Hong Kong Market

May 17, 2010

Yahoo has enhanced search suggestion in Web search for Yahoo! Taiwan (Yahoo! Kimo) and Yahoo! Hong Kong. This feature helps users easily enter queries in traditional Chinese in the search box using Changjie and Cantonese Pinyin, which are language input systems used in Taiwan and Hong Kong, respectively.
For example, to search [...]

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Baidu Map Integrates Real Time Search

January 28, 2010

Baidu Map has launched a very interesting section to show real time search results on the map.
Called “Post Bar Map”, it’s hosted on say.map.baidu.com, latest posts from i Post Bar (Baidu’s twitter like product) related to the search keyword will keep popping up on different locations of the map (user locations).

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Baidu to Launch AdWords Editor like PPC Editor Next Tuesday

January 19, 2010

Baidu is going to launch its paid search desktop editor on Jan 26, 2010. Its official name for the editor is “Baidu Promote Assistant“.
The Baidu PPC Editor looks a lot like the Google AdWords Editor including the following features:

Multiple accounts management
Quick navigations with filter and advanced search abilities
Mass create, edit, and copy keywords and ad [...]

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Baidu Added Two More Links on Homepage

January 19, 2010

Yesterday evening, Baidu homepage was found updated with two more links.
The new homepage has two links added, one link to “baidu map” above the search box and one link to “baidu baike (wikipedia)” below the search box:
Are more links coming to the homepage? What if Google does pull out of China?

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Google.cn Has Already Stopped Censoring Search Results

January 13, 2010

Google this morning issued a statement regarding a “big decision” about Google China operation,
We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within [...]

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Baidu Testing New Search Interface?

January 8, 2010

An article at cnBeta.com earlier this week shared (link broken) a screen capture of a new Baidu search interface, which is similar to Google’s:

Baidu could be testing this new UI among a small group of searchers as no one else yet has reported similar UI.

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Baidu Promotes Google Translate

January 4, 2010

Baidu has a page life.baidu.com showing different types of search services such as hotel search, stock info, mobile phone info, calendar search…
One of the tool shown on the page is translation where Baidu simply embeds Google Translate box. Is Baidu too generous to its competitor? Or, is it desperate for a translator tool?

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Baidu to Pay Damages for Allowing Competitor Keywords for PPC

December 29, 2009

Chaoyang district court in Beijing ruled that Evercare (Chinese name: Yi Mei Er) and Baidu engaged in unfair competition and ordered them to pay over 130,000 yuan for damages to Shisanba Co.
Evercare beauty salon started paid search advertising on Baidu on August 15, 2007. Evercare started bidding on its competitor’s brand name “Shisanba” on April [...]

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Top 10 Keywords in China 2009: Baidu V.S. Google

December 28, 2009

Baidu recently launched its popular searches list for year 2009; half of its top 10 keywords also appeared in Google China’s Top 10 keywords. The five keywords are:

Kaixin001
qq
Youku
Xiaonei
taobao

The other five keywords in Baidu’s top search 2009 list are:

NBA (game)
DNF
novel
xunlei (download manager and bittorrent client)
51mole.com (social network for kids)

And the other five keywords on Google China’s [...]

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Baidu is the most popular keyword on Google China

December 10, 2009

Let’s take a look at Google Zeitgeist 2009 for China.
The Most Popular

Baidu
uusee
Taobao
Kaixin001
YouKu
xiaonei (now “renren”)
qq
163
tudou
Sina

The Most Asked “What is…”

wifi
erp
twitter
3g
facebook
skype
vpn
sushi
happiness
sap

You can find the complete list at Google Zeitgeist (Chinese).

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Google market share in China dropped slightly

November 24, 2009

Chinese e-commerce research company, CIC (China IntelliConsulting), just released their report on China search engine market share:

Baidu: 69.9%
Google: 19.8%
Sogou (part of Sohu): 3.5%
Soso (part of Tencent): 3.3%
Others: 3.5%

The report shows, Google’s market share dropped slightly by 0.4%; and, its market share in tier-1 cities (Beijing, Shanghai, Guangzhou) and Shenzhen has dropped by 0.9% to 25.4%. [...]

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Baidu Music Search

November 9, 2009

Some users spotted Baidu music player while searching for songs over the last weekend:
Searchers can play the song directly in the SERP. The music player doesn’t always show up when I tested.
This function is powered by Baidu’s Open Search Platform as indicated below the music player.

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