Chinese Search Engine Market: Stats, Trends and Insights

China Search Engine Market Share in 2012

Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in China's search market but Baidu with over 70% market share, followed by Sogou and Soso.

What Content Did Chinese Search Most In 2013?

search content distribution in 2013

Baidu has released top search terms report by December 2013, now another report showed the search contents rank list. In 2013, the top 5 most-searched contents were film & TV, commodity supply & demand, education, game and travel, according to a report released by Baidu. The demand for education, travel, film & TV increased significantly in 2013. Baidu suggested … [Read more...]

China Mobile Search Development in 2013

mobile search content distribution in 2013

Baidu recently released 2014 China Website Development Report. In this report, Baidu revealed some facts about mobile search. Mobile search brought large revenue for Baidu. What did people search on mobile in 2013? Literal content was still in demand, for being convenient and costing little traffic. This might be a good news for webmasters of small and medium size websites.  … [Read more...]

Promising Mobile Search Worries Baidu No More


Baidu recently released its Q4 financial report, which showed its thriving mobile market development. Baidu mobile search was growing steadily, it's very unlikely that mobile search would threaten web search. Therefore, Baidu's search concentrated business model would be sustainable. But Baidu's solely profit pattern remained unsolved. … [Read more...]

China Search Engine Market Update for Q4 2013

China Search Engine Market Scale from Q4 2011-Q4 2013

Released by EnfoDesk, the statistic of the “Quarterly Marketing Supervision on China’s Internet Search Engine in Q4 2013” showed that the market of China’s search engine enterprises amounted to USD 11.42 billion. The market size increased by 1.2%, compared with Q3 2013, and had a 40.3% YoY increase. In 2013, the total market of China’s search engine enterprises reached USD … [Read more...]

Baidu Beat Market Expectations, Generated 9.52 Bn Revenue in Q4 2013

Revenue of Baidu in Q4 2013

Baidu financial report of Q4 in 2013 showed that the revenue hit 9.52 billion Yuan (USD 1.57 billion), with 50.3% YoY growth. Net profit belonging to Baidu was 2.78 billion Yuan (USD 460 million), falling slightly by 0.4% yearly. Moreover, mobile accounted for over 20% of revenue in Q4. Baidu's achievement in Q4 beat former expectations, leading to 8% rise of stock price. … [Read more...]

A Quick Guide to Baidu PPC Keywords Quality Score


Baidu used one to three stars, in combination with different colors, to indicate the quality score of keywords; this is often confusing to inexperienced PPC marketers. And, Baidu updated its system recently to show keywords quality from a scale of zero to ten along with five stars, ten being the highest quality as illustrated in the screen capture above. … [Read more...]

China Search Engine Market Overview for 2013

2013 China Search Engine Market

Market Size: China Search Engine Revenue grew by 40.1% year on year in 2013. The market size of 2017 will surpass 90 billion yuan by forecast. The China search engine revenue in 2013 reached 39.32 billion yuan, with a 40.1% year-on-year growth. Compared with last year, the growth slipped a little bit but remained above 40%. In the near future, China search engine market will … [Read more...]

China Search Engine Market Share in Nov 2013

china search engine market share by volume comparison between october and november 2013

According to CNZZ, Baidu search engine market share by volume accounted for 63.55%, ranking the first. Baidu search engine market share had been gradually encroached by its competitors. Baidu search engine market share by volume dropped monthly by 0.31% in November. 360, however, its search engine market share by volume increased by 1% to 21.84%, ranking the second. Followed by … [Read more...]

Baidu’s New Tool Aims to Improve PPC Conversions

Baidu Conversion Bid Tool

Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu. Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the invalid clicks. The tool could help … [Read more...]

Baidu PPC Doctor to Diagnose Login Problem

Baidu net doctor

Have you ever had a problem logging in Baidu PPC system? Such as verification code not being displayed in the loading state? Or you can not even open Baidu relevant domains(, com, etc. )? It could be that your network environment is in a bad situation. However, you don't need to worry about it now. Baidu recently released … [Read more...]