CIW » Search Engines

China Search Engine Marketing News, Tips & Statistics

The major search engines in China include Baidu, Google China, Soso (Tencent), Sogou (Sohu), Youdao (Netease). Baidu is dominant player in China with over 70% of the market share and Google China still have over 20% market share.

Don’t miss: Baidu PPC Advertising Guide. Contact us (incitez) for a proposal if you need help in China search marketing.

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China Search Engine Market Summary for 2011

Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.

Baidu Integrating Social Into Search Results Similar to “Google +1″

Baidu is found been testing Google +1 like features in its search results pages, like the screenshot shown above. A thumb up icon is displayed with a number in SERPs beside the display URL, like the Facebook Like box. Visit this link (“Baidu”) or this one (“Guge”, Google’s Chinese brand name) or this (“Sogou”) to have [...]

Baidu Integrates Transport Info In Search Results

Just in time for China’s big holiday, spring festival, Baidu’s Box Computing initiative has come out with its real-time flight status inquiry service, integrated in the search results. When a user searches on Baidu using “flight number”?she can view the real-time flight status on top of the search results like the screenshot shown above. Similarly, [...]

Chinese Banks To Benefit from Internet User Data Leak

The user IDs, passwords and email addresses of more than 6 million accounts registered on CSDN were leaked two weeks ago. You may want to check whether your account is already a public secret using Am I Hacked. However, Chinese banks will benefit from this attack as China Ministry of Public Security now requires that leading search [...]

Baidu Launched Open Beta Test Platform

Baidu officially released its Open Beta Test Platform last Tuesday, a convenient “one-stop shop” for users interested in participating the latest Baidu products testing. Upon signing in, users will discover a personal center, a mission assignment square, an on-the-spot survey column, a gifts center, and an accomplishment column. Users can click on the button “receive [...]

China’s Search Engine Market Update for Q3 2011

China web search requests amounted to 77.51 billion times in Q3 2011, up 6.1% from Q2 and 16.3% from Q3 2010 according to research company iResearch.

Top 10 Searched Auto Brands in Oct 2011 [CHART]

According to Hitwise data, the most searched for auto brand is Volkswagen in both September and October.  

How to Submit Customer Service Phone to Baidu Index

Following up the fake customer service phone in Baidu search results, Baidu has officially launched a tool for companies to submit their customer service hotline for free. The “hotline box” is triggered when users conduct a search on Baidu for customer service phone number. Users can then dial the number displayed on the phone or [...]

Baidu Stats Providing Speed Diagnosis Tool

Baidu has just launched a web page diagnosis tool as a new feature in their web analytics service Baidu Stats. I recommend you this tool to check your website loading performance in two Internet networks — Unicom and China Telecom networks. This is especially helpful if you have your website hosted outside China. You must [...]

Baidu Webmaster Tools Guide

Baidu Webmaster Platform provides tools to optimize Chinese websites. It has been in invitation-only testing for over a year and it’s just launched public beta. Baidu Webmaster Tools, compared to Google Webmaster Tools, are very basic and premature providing six tools for webmasters: 1. Sitemap Submission to Baidu Webmasters can use Sitemap tool to submit [...]

Baidu Launched Product for Thai and Middle East Markets

Baidu quietly launched two products for oversea markets, Baidu Zhidao (Baidu Answers) in Arabic and navigation site hao123 in Thai. Baidu Zhidao is a very popular Q&A site in China and Baidu attemps to extend its success in Middle East markets. So far on zhidao.baidu.com.ag, there are over 6,000 questions answered.

Baidu Testing A Desktop eBook Reader

A leaked screenshot shows Baidu is testing a desktop e-book reader internally, which may be released for public testing at the end of this month. The Screenshot shows Baidu Reader includes online bookstore, my bookshelf, and docs reader modules; it covers a wide variety of content with categorizations and recommendations. Users can use it to [...]

Baidu Launched New Homepage with Modules

Today is the first day of Baidu Technology Innovation Conference 2011 in Beijing, a very important event for Baidu where several new products will be announced. Baidu launched their new homepage for login users with newly added modules as shown above last night around 8pm.

Baidu Launched Connect Open Platform

Baidu Connect open platform is based on OAuth2.0 and opens up Baidu user account system, buddy relationship chain and related product core data interface to third parties. All third party websites can enable users’ access with Baidu account. Developers can also get user login information and friends relationship data via their IFRAME applications. Baidu Connect [...]

Baidu Launched Its Own My Client Center

Last week, Baidu launched Baidu Account Manager which is similar to Google AdWords MCC. With one master account, search marketers can view and manage multiple accounts. Like many of Baidu’s services, you can’t get this AM set-up yourself; you must go through an application process.

New Sogou Browser Keep An Eye on Webpage Content for You

While Baidu just launched their own Baidu Browser, Sogou (part of Sohu) this week also launched the third version of their “fastest dual-core browser“. One feature worth mentioning is “webpage update alert” function. Whether it’s a resources page or your competitors news release page, Sogou Browser will alert you if there is any content update. [...]

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