Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu.
Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the invalid clicks. The tool could help users to optimize the ad campaign settings, and get more conversions with the fixed cost. [Read more...]