According to EnfoDesk, Baidu had 66.91% China search engine market share in the first quarter of 2013 by user visits, followed by 360 with 13.42% and Sogou with 9.32%. [Read more...]
Popular Chinese Search Engines in China: Trends & Stats
Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in China's search market but Baidu with over 70% market share, followed by Sogou and Soso.
The number of China mobile netizen in 2008 was only a little over 73 million, taking up only 28.9% of the total netizens in China. However, it has grown at a surprising speed, reaching 419.64 million in December, 2012; that is over three quarters of the total China Internet users. It’s estimated that it will soon reach 450 million. [Read more...]
Baidu upgraded their paid search system and removed device targeting last Saturday, which could be inspired by Google Adwords enhanced campaign; advertisers no longer need to create a separate campaign for each target device type.
Previously Baidu search advertisers have device options on campaign levels including desktop computers and mobile devices. After the upgrade, the ads will display on all devices. Advertisers can specify a percentage of bid for mobile devices, between 0.1 to 10. [Read more...]
According to iResearch, Search was the most popular Internet service in China in January with 454 million users coverage, followed by online video and online community.
According to Experian Hitwise, Baidu refer 27% of the search traffic to its own web properties, among which the top three are Baidu Knows (or Baidu Zhidao, a Q&A style site), Baidu Encyclopedia (Wiki style site), and Baidu Post Bar (a UGC website similar to a forum).
According to China search engine market quarterly data in 2012 released by EnfoDesk, the China search engine leader Baidu accounted for 78.6% of the total search engine market, Google for 15.6%, while Sogou 3.1%. [Read more...]
If you ever benefited from utilizing the power of Wikipedia for marketing, you should realize the importance of Baidu Baike (Baidu’s Wikipedia). Take a look at the overview of Baidu Wiki made from official data released by Baidu: [Read more...]
Navigation websites play an important role in contributing traffic to search engines as well as offering convinience for Chinese netizens. Let’s take a look of the top referrals of China search engines.
On Dec 12 last week, Google officially announced its decision to close down China shopping search engine.
Previously, some media revealed that Google was going to inform its partners in China the closure of shopping search engine. Confirmation in received by Google on Dec 12. [Read more...]
What are Chinese Netizens interested in 2012? Check out the top 10 searches on Baidu in 2012:
China online advertising will keep its steady growth until 2015, accompanying the growth of search ads. It is estimated that, in 2015, online ad market will reach 187.3 billion yuan (USD 30.08 billion) while search ads will reach 91.31 billion yuan (USD14.66 billion), accounting for nearly 50% of the online ad spend.
China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors:
- Affected by the macroeconomic situation, advertisers reduced their advertising budget
- Fast-growing mobile search engine took some market share
- The launch of Qihoo 360 search engine took some search volume market share while having not yet started to contribute revenue to search market
Compared with September, total visits to Baidu increased and its market share by visits went up to 61%, keeping its safe lead in this field. Moreover, Bing is experiencing an obvious growth ever since its strategy adjustment.
Qihoo’s 360 search engine is now the second most visited search engine in China after Baidu.
Baidu Captcha is another strong tool for brand marketing, suitable for online campaign like brand communication, new launches. It uses discernible materials to replace previous twisty letters or characters.
Only when users enter the specific information in the picture or ad words correctly, can they finish the authentication. The process of expression, recognizing, memorizing and repeatedly entering the specified terms strengthens the brand image in users’ mind. [Read more...]
This poll for China Internet Top 10 Keywords 2012, held by Netease Technology, recalls the major events on China Internet in 2012. 47 keyword in 10 fields, the research team received 230 thousand active votes in 5 days. [Read more...]