Weibo, Microblogging in China, Trends, Statistics & Insights
Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means that Sina Weibo accounted for about 1 in every 100 Internet visits in China, a platform marketers shouldn’t ignore in the overall digital marketing strategies. Also check [...]
Sina Weibo has just launched a new feature to allow users to publish private posts. As shown in the above screen capture, users can either publish publicly or privately with a simple selection. Users don’t have much control on this “privacy setting” as they either allow everything to see their posts or make it private [...]
Beijing Municipal government announced Regulations of Microblog Development today. Micrblogging websites in Beijing city administrative area and their users should comply with the regulations. The regulation requires microblog users to register their identities with authorities and forbids creating fake Weibo accounts.
Sina announced a milestone of 2 million users in Hong Kong at its official Weibo account this morning. And, Sina released an app for its users in Hong Kong using Facebook Connect to to share their presence at Sina Weibo with up to 15 Facebook friends per day. Sina Weibo has made a custom design [...]
Sina and Tencent last week released in the Q3 financial results their latest number of microblogging (Weibo) users. We created a chart for a quick comparison of this two most popular Weibo platforms in China in the last three quarters. Tencent Weibo is growing faster than Sina Weibo; the number of daily active users on [...]
Sina Weibo has announced a total of 250 million users and 86 million daily posts being published. Yes; Weibo is no doubt very popular; information on Weibo and monitoring of the content published are helpful to companies to get insights into this market. Let me share a few ways to search for content on Weibo [...]
According to Synovate’s study, almost half of Internet users between age 15 and 24 in China’s Tier 1 cities (45%) use Weibo and close to one third of China internet users in Tier 1 cities between age 25 and 44 (29%) use Weibo. The adoption of Weibo is more popular than mobile Internet (access via [...]
Sina announced its unaudited financial results for the second quarter ended June 30, 2011 on June 17, 2011. Q2 net revenues grew 20% year over year to $119.0 million. Non-GAAP net revenues grew 21% year over year to $114.3 million. Its advertising revenues grew 26% year over year to a record $91.8 million. But, there [...]
Baidu yesterday announced it’s shutting down its “Weibo” service, t.baidu.com, by 22 August. Baidu’s Weibo service “Shuo Ba” (or “Talk Bar” in English) started in September last year with a real-name system requiring all registration to be verified via a mobile phone and photos. Having gained no popularity with its real-name system, Baidu made it [...]
Sina and HTC released the first weibo phone, Weike C510e, a custom version of HTC Salsa. It’s positioned as a Weibo phone, making it very easy for Sina Weibo users without having advanced hardware.
Tencent quietly launched “Weikongjian” or microspace in beta last Friday, an enterprise level marketing product. Tencent Weikongjian is integrated with other Tencent social products including QZone and its instant messenger QQ, aiming to be a microblog marketing and social CRM platform for enterprises.
HP Labs shared some insights about Sina Weibo in a recent social media paper, showing that people tend to use Sina Weibo to share entertainment-type content such as jokes, images, and videos, and a significantly large percentage of posts are “retweets”. The finding is not a surprise if you have used Sina Weibo regularly.
RedTech Advisors, a Shanghai-based advisory firm, estimates that Sina Weibo has 57% of China’s microblog users and 87% of its microblog activity. WSJ published a related blog post, which I recommend you read it especially the comparison analysis of Sina Weibo and Tencent Weibo. Tencent’s challenge lies largely in Sina’s users, generally a cosmopolitan set [...]
Sina Weibo launched a new photo application called “My Photo Album” today and invited some users for testing.
I know there are a lot of things the Chinese government should do to improve; but the incidents in Huili county of Sichuan Province surprised me; twice. Huili is a small county in southwest Sichuan Province with less than half a million residents. Its website recently published a piece of news of three government officials [...]
The heavy storm yesterday afternoon in Beijing flooded some areas and stopped the operation of several lines of subway. However, there were a few lessons marketers can learn on social media marketing on Weibo from how some Chinese companies took advantage of the storm. Lesson 1: Monitor the conversation & take advantage of trending topic [...]
