Weibo, Microblogging in China, Trends, Statistics & Insights
The launch of social ads on Sina Weibo is definitely not a surprise to many people in China digital marketing industry considering the long existence of social ads on Facebook and eager “learning habit” of China Internet companies. Sina Weibo social ads have two types: top and bottom banner ads, and promotion ads of topics, [...]
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu.
Sina Weibo launched a platform for Weibo users to submit news to any Sina news media partners. Sina Weibo users can click on the corresponding region of events, select a media and submit news tips. By default, the information will also be published through this citizen journalist’s Sina Weibo account unless she chooses not to.
Both Sina Weibo and Tencent Weibo disabled their comments last Saturday morning and no one could comment since then until 3 April 2012. Average time per visit on Sina Weibo dropped by 5.8% last Saturday, according Hitwise. “Comments”, for companies, is one important way of engaging fans and customers. Follow us on Facebook for more [...]
By the end of February 2012, a total of 130,565 companies opened Sina Weibo accounts, among which the most popular category is Food & Beverage with about 50 thousand companies set up on Sina Weibo. On average every enterprise Sina Weibo account has over 5,000 fans; every Sina Weibo user follows on average four enterprise [...]
According to Sina’s unaudited financial report, there are now over 300 million registered users on Sina Weibo now that generate over 100 million posts every day. 9% are daily active users. Sina will invest in Weibo 160 million in 2012. According to Sina CEO, Charles Chao, Sina will promote microblogging payment system, credit system, and [...]
Ctrip launched a robot account on Sina Weibo last week allowing Weibo users to get spontaneous results on hotel and air tickets searches. Weibo users need to follow certain format when they publish a post and at the same time mention Ctrip; once the post is published, the results can be viewed in the comment [...]
Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means that Sina Weibo accounted for about 1 in every 100 Internet visits in China, a platform marketers shouldn’t ignore in the overall digital marketing strategies. Also check [...]
Sina Weibo has just launched a new feature to allow users to publish private posts. As shown in the above screen capture, users can either publish publicly or privately with a simple selection. Users don’t have much control on this “privacy setting” as they either allow everything to see their posts or make it private [...]
Beijing Municipal government announced Regulations of Microblog Development today. Micrblogging websites in Beijing city administrative area and their users should comply with the regulations. The regulation requires microblog users to register their identities with authorities and forbids creating fake Weibo accounts.
Sina announced a milestone of 2 million users in Hong Kong at its official Weibo account this morning. And, Sina released an app for its users in Hong Kong using Facebook Connect to to share their presence at Sina Weibo with up to 15 Facebook friends per day. Sina Weibo has made a custom design [...]
Sina and Tencent last week released in the Q3 financial results their latest number of microblogging (Weibo) users. We created a chart for a quick comparison of this two most popular Weibo platforms in China in the last three quarters. Tencent Weibo is growing faster than Sina Weibo; the number of daily active users on [...]
Sina Weibo has announced a total of 250 million users and 86 million daily posts being published. Yes; Weibo is no doubt very popular; information on Weibo and monitoring of the content published are helpful to companies to get insights into this market. Let me share a few ways to search for content on Weibo [...]
According to Synovate’s study, almost half of Internet users between age 15 and 24 in China’s Tier 1 cities (45%) use Weibo and close to one third of China internet users in Tier 1 cities between age 25 and 44 (29%) use Weibo. The adoption of Weibo is more popular than mobile Internet (access via [...]
Sina announced its unaudited financial results for the second quarter ended June 30, 2011 on June 17, 2011. Q2 net revenues grew 20% year over year to $119.0 million. Non-GAAP net revenues grew 21% year over year to $114.3 million. Its advertising revenues grew 26% year over year to a record $91.8 million. But, there [...]
Baidu yesterday announced it’s shutting down its “Weibo” service, t.baidu.com, by 22 August. Baidu’s Weibo service “Shuo Ba” (or “Talk Bar” in English) started in September last year with a real-name system requiring all registration to be verified via a mobile phone and photos. Having gained no popularity with its real-name system, Baidu made it [...]
