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Baidu Search

Baidu is undisputed the dominant player in China’s search engine market; CIW reports on the latest trends and insights of Baidu. Subscribe now via RSS or Email.

Besides PPC advertising, Baidu advertising network mainly includes content network and several other products for display advertising on its own content websites. Check out our Baidu Marketing Guide for details.

China Search Engine Market Summary for 2011

Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.

Baidu Integrating Social Into Search Results Similar to “Google +1″

Baidu is found been testing Google +1 like features in its search results pages, like the screenshot shown above. A thumb up icon is displayed with a number in SERPs beside the display URL, like the Facebook Like box. Visit this link (“Baidu”) or this one (“Guge”, Google’s Chinese brand name) or this (“Sogou”) to have [...]

Baidu Launched Encyclopedia Digital Museum

Baidu has launched the Baidu Encyclopedia Digital Museum to digitally display the collections of museums across the country. You can click the map tab, select the region and view a list of museums. You can then click on the museum’s name to view its collection, or visit its Baidu Encyclopedia entry. So far, only collections [...]

Baidu Integrates Transport Info In Search Results

Just in time for China’s big holiday, spring festival, Baidu’s Box Computing initiative has come out with its real-time flight status inquiry service, integrated in the search results. When a user searches on Baidu using “flight number”?she can view the real-time flight status on top of the search results like the screenshot shown above. Similarly, [...]

Baidu Launched Open Beta Test Platform

Baidu officially released its Open Beta Test Platform last Tuesday, a convenient “one-stop shop” for users interested in participating the latest Baidu products testing. Upon signing in, users will discover a personal center, a mission assignment square, an on-the-spot survey column, a gifts center, and an accomplishment column. Users can click on the button “receive [...]

Top 50 Most Valuable Chinese Brands

Millward Brown released their second annual BrandZ Top 50 Most Valuable Brands. You can get the PDF here or view a summary below (Internet companies are bolded). Baidu, Tencent, Sina, Renren, Ctrip and Sohu are the six Internet companies that made it to the Top 50 most valuable Chinese brands; Baidu (6) and Tencent (10) [...]

China’s Search Engine Market Update for Q3 2011

China web search requests amounted to 77.51 billion times in Q3 2011, up 6.1% from Q2 and 16.3% from Q3 2010 according to research company iResearch.

How to Submit Customer Service Phone to Baidu Index

Following up the fake customer service phone in Baidu search results, Baidu has officially launched a tool for companies to submit their customer service hotline for free. The “hotline box” is triggered when users conduct a search on Baidu for customer service phone number. Users can then dial the number displayed on the phone or [...]

Hurun Most Valuable Chinese Home-grown Brands List 2011

The Hurun Research Institute this June released the Hurun Most Valuable Home-grown Brands List 2011, a comprehensive ranking of the 100 most valuable home grown brands from mainland China. Unique in China, the Hurun Most Valuable Home-grown Brands List 2011 draws upon both relevant economic data and consumer survey results to come to a comprehensive [...]

Baidu Webmaster Tools Guide

Baidu Webmaster Platform provides tools to optimize Chinese websites. It has been in invitation-only testing for over a year and it’s just launched public beta. Baidu Webmaster Tools, compared to Google Webmaster Tools, are very basic and premature providing six tools for webmasters: 1. Sitemap Submission to Baidu Webmasters can use Sitemap tool to submit [...]

Baidu to Launch URL Shortening Service DWZ.cn

Baidu is launching a URL shortening service dwz.cn. Users can type in a URL to have a shortened URL at dwz.cn or a custom shortened URL can be specified. Users can retrieve the original URL with shortened URL; and, DWZ.cn provides API for URL shortening service.

Baidu Launched Product for Thai and Middle East Markets

Baidu quietly launched two products for oversea markets, Baidu Zhidao (Baidu Answers) in Arabic and navigation site hao123 in Thai. Baidu Zhidao is a very popular Q&A site in China and Baidu attemps to extend its success in Middle East markets. So far on zhidao.baidu.com.ag, there are over 6,000 questions answered.

Baidu Testing A Desktop eBook Reader

A leaked screenshot shows Baidu is testing a desktop e-book reader internally, which may be released for public testing at the end of this month. The Screenshot shows Baidu Reader includes online bookstore, my bookshelf, and docs reader modules; it covers a wide variety of content with categorizations and recommendations. Users can use it to [...]

Baidu CEO Robin Li on This Year’s New Establishment List

This year’s New Establishment list from Vanity Fair identifies the top 50 of an innovative new breed of buccaneering visionaries, engineering prodigies, and entrepreneurs. Baidu CEO Robin Li is in the top 25 and the only Chinese who made it to this year’s New Establishment list.

Dell Partners with Baidu to Develop Tablets and Mobile Phones

Reuter reported that Dell is partnering Baidu to develop tablet computers and mobile phones, targeting the Chinese market now dominated by Apple and Lenovo devices. Dell declined to give a timeline for the launch of the devices, but local media reported today, quoting sources, that it could be as early as this November. Dell had a [...]

Baidu Yi: Baidu’s Bet on Mobile

Baidu launched a new homepage and “Yi Platform” for mobile phones at last week’s Baidu Technology Innovation Conference 2011. Mobile Internet is considered where the future is and Baidu definitely will not miss this opportunity. Baidu Yi is not a mobile OS but a mobile application platform integrating smart search box, cloud computing and various mobile [...]

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