Baidu upgraded their paid search system and removed device targeting last Saturday, which could be inspired by Google Adwords enhanced campaign; advertisers no longer need to create a separate campaign for each target device type.
Previously Baidu search advertisers have device options on campaign levels including desktop computers and mobile devices. After the upgrade, the ads will display on all devices. Advertisers can specify a percentage of bid for mobile devices, between 0.1 to 10. [Read more...]