Social media has become part of Chinese netizens’ everyday life from instant messaging to Weibo and social networking. [Read more...]
According to Sina, over half of Weibo users are single, about 20% in a relationship and 22% married.
Video sharing is very popular on social media; it’s the same in China. Top 10 video websites take up 93.8% of the total video sharing on Weibo. [Read more...]
Since last Wednesday, Sina Weibo integrated a new module into its content stream to continue its monetization attempt after its promoted Weibo post attempt.
When a Weibo user publishes a post containing link to an individual product page on Taobao, this module will be inserted right below that post showing related product information. Other users will be able to click and find out more details on Taobao. [Read more...]
In addition to a normal version for regular individual users, Sina Weibo has an enterprise version for companies, just like the Facebook Page idea. Sina is also testing a different version for media like this one.
In media edition of Sina Weibo, it has articles section besides the weibo posts stream. The articles are imported from RSS feed and auto-formated and displayed in one of eight available templates. [Read more...]
Recently Sina Weibo held an introduction and marketing event to promote its Weibo Promoted Post. This new form of marketing feature, similar to Facebook’s Promoted Posts, enable weibo posts to reach more Weibo users, showing up on top of Weibo users’ content stream.
Sina will charge advertisers based on the total impressions delivered (CPM model) or the CPE (cost per Engagement) including number of re-post, comments, clicks, likes and etc. CPM CPM bid starts at 5 yuan and CPE starts at 0.5 yuan. Advertisers are required to top up a minimum amount of 3,000 yuan for deposit when opening accounts. [Read more...]
This week Sina quietly launched a new feature for all Weibo users to see how many people have viewed each post, just like the one shown on Facebook Pages: [Read more...]
A study, conducted by researchers at Hong Kong University, studied a random sample of roughly 30,000 users and found that 57% had no posts in the timeline, 86.9% of users wrote no original posts and 88.9% did not repost any original message from another account.
Sina claimed Weibo reached 503 million registered users by the end of 2012; applying this 57% figure from the study, it left with 220 million users have ever posted anything on Sina Weibo. The study’s findings also suggest that only around 30 million users will write a unique post in a given week. (According to Sina, Weibo had 46.2 million daily active users.)
During year 2012, the number of Sina Weibo registered users kept increasing and exceeded the 300 million mark at the end of February, 400 million after July, and kept jumping over 500 million by the end of the year. At the same time, the active Weibo users reached 4.62 million, up by 82% compared to the same period last year. [Read more...]
Liu Xiang’s withdraw in 2012 Olympics, the 18th Party Congress and some extremely popular online expressions. Chinese netizens had been more active on weibo platforms in 2012. Take a look of top 15 most popular topics on Sina Weibo in 2012 and you will know better of your potential consumers.
Based on the latest research from DCCI, weibo users account for 88.81% of total Chinese netizens.
Chinese microblog users’ proportion on different weibo platforms are shown above:
- 87.67% of weibo users have accounts on Sina
- 84.69% are Tencent weibo users
- 56.12% are Netease weibo users
- 35.63% are Sohu weibo users
- 13.61% are iFeng weibo users
- 18.37% weibo users have accounts on other weibo platforms
And according to another research on weibo users’ activity on different platforms, most users access weibo platforms once or twice on a daily basis.
Source: DCCI, Blue Book of China Weibo
Sina recently launched a section on Weibo called micro-tasks, which could be useful to marketers. There is no doubt that this is an important step for the commercialized process of Sina weibo.
What is Sina Weibo Micro-task?
Micro-task, or Weirenwu in Chinese pinyin, is the official platform for posting and accepting Weibo tasks. At present, this section is visible only to enterprise users. Enterprises users can start this function by entering this section. Then they can create tasks and choose some specific weibo accounts to post or repost ad campaigns. As for the non-enterprise users, in order to being part of this, they have to apply for enterprise certification or contact customer servicers. [Read more...]
The market scale of weibo will be about 500 million yuan (USD79.82 million) in 2012, among which ads and games represent 75.6% and 21.9% respectively, according to iResearch.
During the second quarter reports, Sina weibo announced its revenue in advertising, accounting for USD 10 million. At this moment, all players are searching for better business model to fit their own characteristics.