China Internet Marketing Trends, Statistics & Insights
These data has the extremely high reference value from e-commerce sites Alipay supported excluding Taobao in 2012.
1. For the age, young people were the key group
Online shopping customers under 30 years old were more than 60%, the customers who were over 40 years old were about 10% in the e-commerce sites excluding Taobao, which indicates that the online shopping users are younger. [Read more...]
Since last Wednesday, Sina Weibo integrated a new module into its content stream to continue its monetization attempt after its promoted Weibo post attempt.
When a Weibo user publishes a post containing link to an individual product page on Taobao, this module will be inserted right below that post showing related product information. Other users will be able to click and find out more details on Taobao. [Read more...]
Taobao Doll 15 (Photo credit: bfishadow)
The annual financial report of Alipay, part of Alibaba Group, showed that half of Alipay revenue came from Taobao. In the top 10 cities of per capita Alipay expenditure listed in the statement of account, four cities of Taiwan are included. Perhaps more surprising is that Taiwan’s Chiayi City climbs atop. The per capita Alipay expenditure of Chiayi is 180% of Hangzhou, where the headquarters of Alipay locates.
At the present stage, the volume of business transactions of Taiwan accounts for less than 1% of the total volume of Taobao. In 2012, Taobao officially set up an office in Taiwan. While on 11 November, 2012, the total sales volume of Taobao reached 19.1 billion yuan, which amounted to twenty times the daily volume of retail sales of Hong Kong. This indicated that Taobao has the ability to deal with 1205 orders in one second. This is almost four times the speed that Amazon.com made during the Christmas in 2012. Analysis suggests that there are 16.8 million netizens in Taiwan, as many as four times the that of Hongkong. [Read more...]
According to the mobile shopping market quarterly monitoring report for Q4 2012, released by Enofodesk, China mobile shopping market reached 19.6 billion yuan (USD 3.15 billion). In 2012, the mobile shopping market reached 60.05 billion yuan (USD 9.66 billion), among which Taobao alone accounted for 80%.
Recalling China mobile shopping market performance in 2012, market concentration is further exacerbated. Taobao wireless client accounted for 79.9% of the market share, followed by 360buy, accounting for 5.8% market share; and Dangdang ranked third with 2.5%.
Facing the competition of online retail giant, the share of those who early entered the mobile e-commerce market had fallen sharply, accounting for only 1.3%.
Bachelor’s Day promotion was quite a carnival, attracting online shoppers in different age groups. China online users between 25 to 35 years old accounting for more than 50% in total are the main forces of online shopping in China.
Bachelor’s Day now has less to do with one’s relationship but more about online shopping. Total transactions on Taobao and B2C shopping mall Tmall.com reached 19.1 billion yuan (or about USD 3.07 billion). [Read more...]
According to Quarterly Market Monitor Report from Enfodesk, China online retailing transaction scaled 331.6 billion Yuan (USD53.81 billion) in Q3 2012, with QoQ growth of 18.7% and YoY growth of 60%.
Taken as a whole, online retail market forms a comparatively steady tripod complexion. The transaction amount of Taobao series, including Tmall and shopping site, surpassed 250 billion Yuan (USD40.03 billion), accounting for 82.9% of China online retailing systems. [Read more...]
What is the hottest word among Chinese netizens these days? It’s the “Bachelor’s Day Promotion”. Almost every netizen has got the invitation for this ceremony whether or not you are a bachelor.
November 11th has become a special festival during recent years. With four characters of “1”, this date was named as Bachelor’s Day. On this day, young people will hold bachelor parties to create couples or simply have fun. Some choose to end their bachelor life by showing love or proposing for marriage.
In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com, storming the online shopping for the very first time. Three years later, with coming 2012′s Bachelor’s Day, more than 10,000 businesses, cooperating with e-commerce sites, are poised to rock the shopping festival again. [Read more...]
English: Marketplace logo (Photo credit: Wikipedia)
Many people have made a fortune selling on Taobao but getting ranked high on relevant Taobao search pages is sometimes difficult. Our team have complied 19 ranking factors that affect products ranking on Taobao SERPs.
Feel free to share in the comment below if you have any experience.
go.qq.com, part of Tencent, is the most visited online travel website in May 2012 according to Hitwise data; it’s not surprising considering the mass online community Tencent owns.
Image via CrunchBase
According to data released by Taobao, its first quarter new logged in mobile users reached 15 million, making the total accumulated mobile users to 100 million; Taobao forecasts it will reach 200 million by the end of this year.
The total mobile transactions on Taobao in the first four months in 2011 exceeds the whole year’s in 2011 (11.8 billion yuan). Among the total number of transactions on Taobao mobile apps, there were 63% on iOS devices whose total amount represented 78%.
Near 80% of total visits to Taobao mobile came from Android and iOS devices.
China’s first quarter online shopping transactions was 228.2 billion yuan, down 0.8% over the previous quarter but up 40.9% over the same period last year. [Read more...]
China OTA Market Share by Revenue
Total online travel market revenue reached 440 billion yuan (USD 70bln) in the first quarter of 2012 in China, 78% of which went to air tickets booking and 13.8% to hotel booking.
The total estimated revenue of China OTAs in Q1 was about 23%, down 0.5% from the previous quarter but up 20.4% on YoY growth. Ctrip not only dominates OTA market with over 41% market share by revenue but also tour package booking market with 38% market share (by revenue), followed by Taobao Trip (9.7%).
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu. [Read more...]
Wantu.Taobao.com
Social shopping websites like Meilishuo and Mogujie are gaining popularity and about a quarter of downstream visits go to Taobao. Why doesn’t Taobao simply make one of its own? It just did.
Wantu, or naughty rabbit, is launched but not as good as Meilishuo or Mogujie. Users can only login with Taobao ID at the moment and it’s not very well optimized for social media like Weibo.
