According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent. [Read more...]
March 14, 2013 by Leave a Comment
Top 3 Online Advertising Platform in 2012: Baidu, Alibaba, Google
According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.
October 11, 2012 by 3 Comments
China Top 20 Internet Companies by User Scale for H1 2012
Top 20 China Internet Companies
According to the data provided by iResearch this July, here comes the list of China’s top 20 internet companies by total reached users in the first half of 2012. The research was based on long-term monitoring for 400,000 network behavior samples.
April 24, 2012 by Leave a Comment
Sina Weibo Downstream Traffic in March 2012
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu. [Read more...]
March 12, 2012 by Leave a Comment
China’s Top 2 Video Portals YouKu and Tudou to Combine
Youku and Tudou, the two largest online video companies in China, announced that they have signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction.
“When the strategic combination is complete, Tudou will retain its distinct brand identity and platform in Youku Tudou Inc., strengthening and complementing Youku’s video business. Youku Tudou Inc. would establish a clear and dominant leadership position in China’s online video sector and become one of the largest Internet properties in China. This transaction would also lead to improvement in the industry structure and the underlying economics of the online video sector in China,” said Victor Koo. “We expect to see significant synergies across a number of areas including leveraging licensed content over a larger user base and realizing efficiencies in bandwidth management and other common expenses.”
February 9, 2012 by 2 Comments
Online Video Presenting A Huge Opportunity for Marketers
Online Video Sharing in China
Group M, Youku and research company Sinomonitor jointly released a research report “Online Video Audience & Media Value” last December; the report showed that instant messager, Weibo and social networks are the top three channels China internet users share online videos. [Read more...]
August 11, 2011 by Leave a Comment
Chart: China’s Top 10 Online Video Sites in Q2 2011
Top 10 Online Video Websites in China (Q2 2011)
According to iResearch, the top 10 online video websites in the second quarter by total daily reach:
- Youku.com
- Tudou.com
- Xunlei.com
- Qiyi.com (Baidu)
- Ku6.com
- 56.com
- cntv.cn
- pps.tv
- pptv.com
- joy.cn
August 10, 2011 by 1 Comment
Rumor: Baidu to Acquire Tudou.com
There are rumors that Baidu is to acquire Tudou.com. According to a Securities Times reporter‘s source who’s close to Baidu senior management, Baidu has approached Tudou.com with two acquisition proposals.
One option is direct acquisition of Tudou.com by Baidu and Tudou will remain independent operation and focus on UGC and original production. The other option is that Baidu increases its investment in Qiyi and Qiyi acquires and integrates Tudou.com.
According to iResearch’s data, by effective browsing time in the second quarter this year, YouKu, Tudou and Qiyi have market share of 39.3%, 20% and 17.2% respectively.
June 13, 2011 by Leave a Comment
China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market
A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the Entertainment (9%), Search/Navigation (6.2%), Social Networking (5.5%) and Retail (5%)site categories.
These five categories combined accounted for half of all time spent online in Greater China during April. [Read more...]
May 23, 2011 by 2 Comments
China Online Video Market Update Q1 2011
In Q1 2011, three online video portals, Youku Tudou and Qiyi, combined represent over 70% market share by effective browsing time.
86.4% of China internet users watch video online, which is close to 340 million. Total effective browsing time in total in Q1 is 3,64 billion hours, up 22.1% from the previous quarter. [Read more...]
March 8, 2011 by Leave a Comment
Top10 Chinese Websites for Chinese New Year Period 2011
Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing?
According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, consumers used other media platforms much more during the last CNY Gala show. The study shows that video website usage increased significantly compared to last year.
Unique browsers for Youku and Tudou increased 24% and 28%, respectively from last year’s CNY period.
November 29, 2010 by 1 Comment
China’s online video market to reach 16.99 billion in 2013
According to iResearch’s latest data, China’s Q3 online video market in 2010 reached 1.39 billion yuan (about US$208 million), up 32.4% compared to the previous quarter.
The online video market in China is estimated to reach 16.99 billion in 2013. [Read more...]
June 24, 2010 by Leave a Comment
Vuvuzela voted the top World Cup hit by Youku users
In a Youku poll to see what made the biggest impression on viewers of World Cup 2010, the vuvuzela takes the first place, with 22.5% of respondents (2,355 votes) voting for “The ear-splitting vuvuzelas” as the most striking feature of the matches so far. [Read more...]
June 1, 2010 by 1 Comment
Nearly 9 out of 10 Internet Users in Hong Kong View Online Video
comScore last week released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service.
The report found that 88.5% of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month. [Read more...]
January 5, 2010 by Leave a Comment
Baidu Raises $60m to Expand into Online Video
According to Tencent Tech, someone from Baidu confirmed yesterday that Baidu will set up a new business through the investment holding company to expand into the Internet video space; the ex-CEO of 12580 Mr Gong Yu will be the CEO of the new company.
The new company has received 60 million U.S. dollars from U.S. private equity fund investment and it’s set to launch in March 2010.
China’s central television (CCTV) launched CNTV.cn at the end of year 2009, Shanda Interactive Entertainment (operator of online games) acquired online video portal ku6.com last November, and Youku raised $40 million for expansion about two weeks ago…We can definitely see a lot of competitions in the online video industry this year.
October 9, 2009 by 4 Comments
Top Video Sites in China & Market Statistics
China Video Portal Traffic Trend
There are dozens of video websites, portal sites like Sina has set up their own video business. These are five very popular video portals:
- Youku
- Tudou
- Ku6
- 56.com
- Joy.cn
Let’s not forget new comers like Xunlei, ppstream, pplive, and a lot more others. Xunlei could be a serious threat. Xunlei is a p2p search and download tool (for anything especially music and videos), very very popular in China.
China Online Video Market Statistics
According to CR-Nielsen,
- over 60% of online video users are male
- 80% are below 30 year old
- 50% users have an advanced diploma education and above with an average monthly income of over 7000 yuan
- In July, video websites have over 113 million unique users every week; the average visit time is close to 7 minutes
- internet users spend more time watching online video than TV
- Online video: 23.4 hours/week
- TV: 17 hours/week
