25% of China smartphone users use the iOS operating system in 2016, a slight growth compared to the past year which was 21%.
Although majority of China smartphone users use Android phones, 78% iOS users are loyal to their operating system and only 9% iOS users will select an Android smartphone as their next smartphone. As for Android users, 59% of them will continue using Android phones, which has increased 33% compared to 2015.
Apple iPhone is the most popular brand in China while Huawei becomes the most frequently used Android brand (17%), followed by Xiaomi (13%) and Samsung (8%).
29% users use new iPhone models in 2015 and 28% in 2014 after a 7-months release.
As for different iPhone models, 21% of users use iPhone 5s in 2015, followed by iPhone 4s (19%) and iPhone 6 (15%); in 2016, 21% of users use iPhone 6, followed by iPhone 6s (16%) as well as iPhone 5s (16%).
The most popular smartphone brands in China in 2016 are Apple (25%) and Huawei (17%). Huawei has increased seven percentage points while Apple has decreased 4. Samsung’s share dropped from 17% in 2015 to 8% in 2016.
35% of Chinese users want to buy an iPhone as their next smartphone while 19% of them want to buy an Huawei smartphone.
In terms of different smartphone users, most of Chinese iPhone users still plan to buy an iPhone in the future (77%), Huawei as the second option.
59% Huawei users show loyalty to their current brand, but 17% of them tend to switch to iPhone.
45% Xiaomi users will continue using Xiaomi smartphones; 21% will turn to iPhone and 12% to Huawei.
56% iPhone users are female while 59% Huawei users are male.
The 80s and 90s are drivers of the smartphone market; 37% of iPhone users are the 90s and 36% are the 80s; Huawei users are mainly the 70s (25%), the 80s (30%), and the 90s (25%).
iPhone users in tier 1 and tier 2 cities are more than Huawei users; but, in tier 3, tier 4 and below, Huawei users are more than iPhone users.
Near half of iPhone (42%) and Huawei (44%) users have the income of roughly 2,000 to 5,000 yuan a month.
28% iPhone users are white-collars and 21% are students. Both white-collar employees and students account for 20% of Huawei users.
Top 10 Android brands in 2016 are Huawei, Xiaomi, Samsung, Oppo, Vivo, Meizu, Lenovo, Coolpad, Le smartphone, and Gionee.
In tier 4 and below, Oppo users account for 45% and Vivo 47%.
The 90s are the major users of Oppo and Vivo; 46% of the respondent 90s are Oppo users and 59% Vivo users.
23% Chinese users plan to buy an Oppo smartphone as their next Android smartphone brand, followed by Xiaomi (19%) and Huawei (12%).
58% Oppo users and 56% Vivo users are female, which show that Oppo and Vivo smartphones are more popular for females.
47% students use Vivo and 45% use Oppo.