Taobao.com, C2C branch of Alibaba Group, achieved 43.3 billion yuan (over US$6 billion) total online sales in year 2007; it has recently launched its B2C section: Taobao Mall, giving numerous well-known brands such as Nokia, Lancome, Chivas…an online channel to reach more customers.
Its objective is to build a 24-hour open online mall selling all brand products you can get in Wal-Mart.
What’s in there for customers? 7 days money back guarantee, no question asked; more broad and cheaper selection of brand products. No worries of getting countefeit products. It already has over 100 brands who have opened and started selling.
In China, not many companies, even the well known local brands, have a well-built eCommerce website; not to mention the lack of online marketing efforts. Taobao.com’s B2C online mall would definitely be a boost to those businesses with Taobao’s huge number of users (53 million users by the year 2007) and well-recognized brand of online marketplace.