GBTA expects China to continue to grow its domestic business travel market much more rapidly than the other countries in the world with estimated spending growth of 14.2% in 2015 and 12.1% in 2016. China is poised to overtake the U.S. as the number one business travel market in the world.
The number of monthly active users on China mobile advertising platform was over 500 million, which was much bigger than the US. China has been the largest mobile marketing market in the world.
Among the list of China top 100 online games by downloads in 2014, role play games and card & chess games were favored by online gaming users in China. RPG games accounted for 43% while card and chess game accounted for 34% in 2014 by total number of downloads.
In Q4 2014, total active users of China mobile app store users exceeded 411 million excluding users from App Store, mobile phone company’s app store and operator’s app store. In Q1 2015, users would be 420 million in China according to iiMedia.
According to data from China Tourism Academy, total revenue generated from China inbound tourism market reached $51.646 billion with an increase of 3.27% year on year, ranking 4th in the world, following America, France and Spain in 2013.
Although China retail’s growth rate has fallen from a peak of 15.6% in 2009 and is slowing, China remains irresistible to global retail chains. China is expected to have average annual retail volume growth of 8.7% in 2015 & 2016. By 2018, it will be the world’s biggest retail market in the world.
Chinese consumers can save spend when they choose apps that offer subsidies or Hongbao, coupon nowadays. In the internet times, many apps would provide subsidies to acquire users, which further changes people’s lifestyle in China. Tencent carried out a survey about consumers’ long term behavior about apps with subsidies offers and those without subsidies. 50% of […]
In 2014, total transaction value of China online shopping market exceeded RMB2.8 trillion (US$453.61 billion) with an increase of 48.7% according to latest data of iResearch. China’s National Bureau of Statistics’ official data shows online shopping value accounted for 10.7% of total retail value in China.
In 2014, total transaction value of China online gaming market was RMB110.81 billion (US$17.95 billion) with an increase of 24.3% YoY. Besides, mobile gaming represented 24.9% market share, which was the first time to surpass browser games in 2014.
As of June 2014, the number of China online video users exceeded 439 million. And, the number of mobile video users was 294 million according to data of CNNIC. According to Tencent’s latest research, China online video users have various needs nowadays. Their habit of paying for online videos is expected to advance in China […]
In 2014, total transaction value of China online video market was RMB23.97 billion(US$3.88 billion) with an increase of 76.4% from the same period of last year according to data of iResearch. The core revenue source of online video market remains advertising revenue in China.
In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of last year.
Traveling is popular among Chinese people nowadays. Especially, during Chinese New Year in 2015, Chinese travelers showed their strong consumption ability. It was estimated that China tourism market would accept 250 million trips with an increase of 11% from the same period of last year, worth RMB140 billion(US$22.68 billion) according to the latest research of China […]
Business social networking is growing fast in China nowadays. According to Tencent’s latest research, 52.9% respondents used business communication tools in their companies in 2014 including Tencent RTX, Enterprise Fetion, Enteprise QQ as well as Netease EIM.
As of November 2014, total fans of China B2C e-commerce websites Weibo accounts exceeded 30 million, which provided a large number of consumers for China online shopping market. According to Weibo’s latest research, here is the profile of Weibo fans of China B2C e-commerce websites accounts in 2014.