As the core source for mobile phone service system, ROM is more and more important in mobile internet times. In a survey conducted by Tencent, 80% China smartphone user respondents rooted their smartphones in 2014.
In 2014, the total value by revenue of China internet market was RMB637.73 billion (US$104.15 billion) with 74.4% in revenue via PC. Alibaba’s market value exceeded RMB253.41 billion (US$41.38 billion), ranking top among all China internet companies in 2014, followed by Tencent and Baidu according to data of iResearch.
Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015.
Weibo has been one of the indispensable mobile apps among China internet users with the popularity of smartphones. Weibo conducted a survey on smartphone development involving 100 million active smart device logging in Weibo in Q4 2014. More devices used logging in Weibo are China’s domestic brands. Among top 10 new smart device on Weibo […]
2015 will be a year full of opportunities and challenges for China mobile gaming market. China female mobile gaming users still have much potential and their habit of paying for games is expected to develop according to DataEye. Various gaming companies are sparing no efforts to attract gaming users.
Individual iOS developers in China are different from iOS developers in companies. CocoaChina’s survey online shows that 14% individual iOS developers’ monthly salary was over US$10,000 in 2014.
Qihoo 360 started its smart furniture strategy and it planned to invest ten billion yuan to cooperate with over 100 companies. 360 will integrate cloud service, big data platform, online marketing platform, app development with open chipset to create a complete smart furniture ecosystem according to Zhou Hongyi, president of 360 in March 2015.
GBTA expects China to continue to grow its domestic business travel market much more rapidly than the other countries in the world with estimated spending growth of 14.2% in 2015 and 12.1% in 2016. China is poised to overtake the U.S. as the number one business travel market in the world.
The number of monthly active users on China mobile advertising platform was over 500 million, which was much bigger than the US. China has been the largest mobile marketing market in the world.
Among the list of China top 100 online games by downloads in 2014, role play games and card & chess games were favored by online gaming users in China. RPG games accounted for 43% while card and chess game accounted for 34% in 2014 by total number of downloads.
In Q4 2014, total active users of China mobile app store users exceeded 411 million excluding users from App Store, mobile phone company’s app store and operator’s app store. In Q1 2015, users would be 420 million in China according to iiMedia.
According to data from China Tourism Academy, total revenue generated from China inbound tourism market reached $51.646 billion with an increase of 3.27% year on year, ranking 4th in the world, following America, France and Spain in 2013.