Baidu reported total revenues of 18.699 billion yuan (US$2.887 billion) with an increase of 33.1% YoY for the fourth quarter of 2015. Mobile revenues made up 56% of total revenues, up from 42% in Q4 2014.
Transaction values of all Chinese travel agencies reached about 365.29 billion yuan (US$55.88 billion) and the online reached about 73.55 billion yuan (US$11.25 billion) in 2015 according to ctcnn.com.
WeChat enterprise account is a mobile service for enterprises to establish connections among enterprises and staff, upstream and downstream supply chains, and enterprise IT systems. Enterprise account is designated for companies, government agencies, schools, hospitals, non-government organizations and other institutions.
China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to promote brands and companies in China in 2015.
China’s online retail market reached 945.1 billion yuan (US$143.5 billion) with a growth rate of 45% in Q3 2015 according to Analysys. The growth rate was lower compared with the previous quarters in 2015.
China’s travel market reached a total number of of 4.12 billion person-trips in 2015 according to China National Tourism Administration. China’s domestic travel market exceeded 40 million person-trips contributing over 4 trillion yuan (US$0.61 trillion) for China.
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative companies in China’s online advertising market. Innovation capacity was mainly determined by manufacturers’ media operation capabilities, technical strength, and future monetization ability.
China’s online accommodation booking market reached 24.983 billion yuan (US$3.89 billion) representing a QoQ growth of 27.98% and YoY growth of 82.16% in the third quarter of 2015 according to Analysys.
WeChat launched “friends-shared coupons” service last month with wihich coupons distributed on WeChat can be shared among friends. WeChat users can search for coupons their friends have through “coupons” service when dining, shopping or entertaining.
China’s online video market reached 11.53 billion yuan (US$1.90 billion) with a growth of 31.9% QoQ and 62.7% YoY in the third quarter of 2015 according to iResearch. Online video advertising accounted for 56.3% of the total online video revenues, among which 39.9% of 2.59 billion yuan (US$0.40 billion) were from mobile.
Sina Weibo announced to launch video advertising in the first half of 2016 as it seeks new revenue sources to maintain robust growth. The new advertising will appear in the users’ Weibo news feed with geographic and demographic targeting options. Video ads would display less than 10 seconds and will automatically play under Wi-Fi environment.
Female consumers aged between 30 and 39 years old in metropolis cities such as Beijing and Shanghai are the driving force of China’s cross-border online shopping market this year according to a survey conducted by the Voice of China.
The advertising business admanGo’s survey data shows that internet advertising accounts for only 14% of total advertising spend in Hong Kong in Q3 2015.
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.
The number of Chinese outbound tourists reached 107 million person trips in 2014. More and more travelers tend to travel abroad during the holidays. The total number of China’s tourists is estimated to exceed 4.1 billion person trips in 2015.