According to the United Nations World Tourism Organization, the number of global tourists grows 4% in the first 8 months of 2015. International tourists arrivals in Indonesia increased by 2.87%, and Chinese tourists to Indonesia grew by 20.74%.
Daily active Users of WeChat totaled 570 million in China in September 2015 according to Tencemt. Daily active users grew by 64%, compared with 49% in the same period last year. The majority of users were the post-90s and post-80s, and about 60% of users were the young generation from 15 to 29 years old.
China’s domestic travel frequency has been gradually increasing based on Qunar’s data from January to September 2015.
Since January 2015, the number of active users on mobile apps has surpassed that of the PC side, and the gap is gradually increasing. Online travel websites are increasing efforts to transform to mobile end to compete for more users.
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.
According to a report by the Chinese online tourism website (tao.117go.com), as high as 61% of Chinese tourists have ordered air tickets and hotels in advance for over 10 days tour, by combining Mid-autumn Festival and Chinese National Day holiday together.
In recent years, with the penetration of online travel applications and improvement of people’s living standard, more and more people chose to travel on holidays. The total number of outbound and inbound tourists in China increased by 9.8% to 127 million in H1 2015 according to Mafengwo.cn.
The year 2015 sees Australia’s most popular tourism market since 2000 when the Olympics was held in Sydney. 91 million Australian dollars (US$62.79 million) was spent every day in Australia by international tourists, where Chinese tourists contributed 19 million Australian dollars (US$13.11 million).
By 2025, China’s investment in tourism will amount to US$278.7 billion, taking over the US as the world’s largest tourism country according to WTTC. In the following 10 years, the growth rate of the tourism industry will continue higher growth than the macro-economy. The tourism industry is expected to offer 72.9 million new jobs.
The effective usage time of vertical finance websites in China totaled 280 million hours in July 2015.
In July 2015, the average daily reach of China’s vertical IT websites reached 30.13 million users. The average daily reach of Zol.com.cn reached 491 million, ranking first in China’s vertical websites on IT, followed by Pconline.com.cn (3.18 million) and Csdn.net (2.69 million).
About 2 million Chinese visited France last year, and the number was expected to reach 5 million in recent years. Chinese tourists increased by 50% on a year-on-year base in Q1 2015.
In June 2015, the total advertising spends of mobile phone brands totalled 54.14 million yuan (US$8.45 million). Among them, Meizu spent 10.21 million yuan on online advertising, ranking first; followed by Lenovo (US$0.71 million) and Samsung (US$0.65 million) according to iResearch data.
In June 2015, the consumer electronics brands spent 71.78 million yuan (US$11.21 million) on online advertising . Nikon spent 7.4 million yuan ranking first, followed by Haier (US$1.04 million) and Midea (US$1.01 million) according to iResearch.