News and information mobile apps have improved a lot in user stickiness in China. The monthly total usage duration and average usage duration per user all increased by around 20% in December 2017. Different demographics of users in China show a different appetite and preference in the types of content. Over 80% of Chinese users […]
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China mobile app user insights 2018
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. China’s mobile payment transaction value has already reached US$5.5 trillion in 2016, which is estimated to reach US$15.4 trillion in 2017. The number of […]
[REPORT] Post-90s mobile user study in lower-tier cities in China
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 […]
How does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
[REPORT] China New Media Trend 2018
In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day. News accounts for 29% of all time spent online, indicating that news is in high demand according to Tencent’s Penguin Intelligence Research. 76.5% of China internet users access news […]
Tmall vs JD.com on social media buzz
Chinese New Year is the most important festival in China. Shopping is an integral part of Chinese people’s celebration, and naturally, e-retailers were engaged in fierce battles to compete for attention, and hence preferences, of consumers in the days leading up to Chinese New Year (February 15 in 2018). JD.com (partly owned by Tencent) and […]
Adidas tests the waters with first Weibo Stories ad
Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve Watching the video, it becomes clear that their first effort has some shortcomings: not once, in all four videos, does the Adidas logo appear, while the Adidas heartbeat associated with […]
Social mobile app Momo MAU grew to 91.3 million in Q2 2017
Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June 2016 according to its financial results.
[CASE STUDIES] WeChat promotional pages
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]
Weibo monthly active users reached 340M in Q1 2017
Weibo had a strong first quarter in 2007 with 67% YoY growth of revenues to $199.2 million; its monthly active users increased to 340 million.
Meet Weibo Stories, similar to Facebook Stories
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China’s short video market.
Introduction Guide on Weibo
Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo. WhatsAppShareEmailTweetShare
Mobile social network Momo net revenues increased 319% in Q3 2016
Momo, one of the top mobile social networking app in China, had Monthly Active Users (“MAU”) of 77.4 million in September 2016, compared to 73.0 million in September 2015 according to its unaudited financial results.
The peak travel season in 2016 is coming
The National Day holiday in China is the last holiday of the year and the longest one with 7 days starting on 1 October. China Railway is about to receive 110 million person trips during this year’s National Day holiday, an increase of 11.3% compared with 2015.
China’s internet celebrity economy rising in 2016
China internet celebrities, often called Wang Hong, refer to those who become famous on the internet. They may catch people’s eyes because of certain events or behaviors and earn followers and fans on social platforms.