The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and wanted to check out what they did to achieve such success. Double 11, named after Singles’ Day (or Bachelor’s Day) in China on 11 November, is the biggest shopping festival of […]
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The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and wanted to check out what they did to achieve such success. The magic cannot happen in one day. CIW eBook “7 Lessons from Double 11 Marketing Campaigns” shares an overview […]
Image Credit: Global E-Businessmen Viya, the so-called Taobao blogger who “earn a house in one night”, broke her own record in this year’s Tmall Double 11 with over 300 million yuan in sales. Her followers will buy whatever she recommends without even reading the product, according to a report from Global E-Businessmen. Viya clocked off […]
Chinese cross-border e-commerce players took advantage of Black Friday to launch a big promotion for imported goods. To some extent, Black Friday is more distinct in theme for cross-border e-commerce than Double 11. Sales of many direct delivery products were more than doubled on JD.com. NetEase Kaola saw sales exceeding the entire sales of last year’s […]
China’s cross-border import retail e-commerce market totaled US$12.14 billion in Q3 2018 with a negative growth of 16.2% quarter-on-quarter. The top platforms Tmall Global, NetEase Kaola kept expanding while both JD Worldwide and Vipshop Global saw a slight decline. China’s cross-border import retail e-commerce market reached 84.26 billion yuan (US$12.14 bn) in Q3 2018, a decline […]
Xiaomi shipped 33.3 million units smartphones in Q3 2018, a 20,4% growth year-on-year. That recorded approximately US$5.04 billion in revenue, an increase of 36.1% year-on-year. Xiaomi Mi 8 ranked 1st in terms of sales volume on Singles’ Day shopping festival 2018. Xiaomi smartphone shipments for Western Europe grew 386% year-on-year and ranked fourth in terms of smartphone […]
71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila, Skechers, New Balance, Underarmour, Uniqlo, Eifini, Only, Vero Moda, and Bosideng. The same figure was only 40 in last year’s Double 11.
CIW eBook “Double 11: China’s Biggest Shopping Day” provides an introduction and history to China’s biggest shopping festival Double 11 as well as sharing Alibaba’s plans for this year’s campaigns. Total pages: 24 Format: PDF Published in: Nov 2018 Price: Members only. For separate orders, please contact us ($45 per eBook) with the link. Access […]
China’s fresh food e-commerce market had a penetration rate of 3.44% and 37.88 million users as of July 2018. 85.11% users only installed one app. Dmall, Missfresh, JD Daojia, Freshhema, and RT-Mart Fresh are among the list of top fresh food e-commerce apps. The industry penetration rate of fresh food e-commerce app was 3.44% as […]
Tmall Double 11 global shopping festival 2018 is expected to double its sales value in the UK, according to the e-commerce delivery firm ParcelHero.
Chinese outbound tourists went on 71.31 million person-trips in the first half of 2018 (H1 2018), up by 15% over last year. This market is expected to maintain its double-digit growth in the whole year of 2018. Thailand, Japan, Vietnam are among the most visited overseas destinations. Top domestic sources Shanghai, Beijing, and Guangzhou retained […]
For 12 weeks ending May 18, 2018, consumer spending on FMCG in China grow by 10.0% compared to the same period last year. Hypermarkets, supermarkets, and convenience stores are showing strong signs of recovery. Consumer spending grew by 10% YoY.
China cross-border retail e-commerce sales are expected to exceed US$115 billion in 2018 with a growth rate of over 15% YoY and reach US$144 billion by 2021 according to data from Analysis.
Tmall Global platform covers 68 countries, 3,700 categories of products, and 16,400 brands. On Double 11 2017, Tmall Global accounted for about 70% of total cross-border retail e-commerce sales in China. Guangdong is the top province by the total number of Tmall Global users in China, followed by Henan & Anhui. Top 5 product export […]
WeChat drove information consumption of 209.7 billion yuan in 2017, equivalent to 4.7% of China’s total information consumption over the same period. The average annual growth from 2014 onwards surpassed 30%, 12.8 percentage points higher than that of China’s information consumption. In 2017, China’s digital economy totaled 27.2 trillion yuan, an increase of 20.3% year-on-year, […]