One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let me share two quick strategies on how to deal with deliberate negative search results on Baidu. Deliberate negative content are quite common these days in China, usually deployed by some […]
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How Much is CPC on Baidu Compared With Google in China?
Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to
Baidu Kuaiso: A Smart Device for Food Safety
Baidu unveiled another smart device called Baidu Kuaiso, or Baidu Chopstick Search in addition to BaiduEye at Baidu World 2014 conference. It can detect harmful health cooking oil and tell the difference between Fuji apple and Gala apple.
Baidu World 2014: Search Trend, Mobile Solution and BaiduEye
In this year’s Baidu World conference, Baidu shared some insights on its search trend and latest development related to artificial intelligence, and released a new mobile product called Baidu Zhida.
Baidu Ice Bucket Update: Algorithm Change for Mobile Search
Baidu Ice Bucket is a change to Baidu’s mobile search results ranking algorithm that is first released on 25 August 2014. Baidu announced a new algorithm last week for Baidu mobile search results called Ice Bucket Algorithm, aiming to hit low quality sites and pages for mobile search.
Baidu Launching Instant Search Feature
Baidu is testing its instant search feature, a new search enhancement that shows results as you type.
Baidu Launched Open Kitchen Project to Promote Healthy Dining in Restaurants
Baidu launched Open Kitchen project for restaurants whoever participated in will open up their kitchens to internet users, based on Baidu’s video streaming and cloud computing technology.
Build Thought Leadership with Baidu Zhidao Verified Experts Program
Baidu refer about one third of the search traffic to its own web properties, among which a top one is Baidu Zhidao, a Q&A style site with social features. Baidu Zhidao is a good channel for driving brand awareness and influence, if meticulously planned and executed. Baidu’s verification program, similar to Weibo’s verified individual with […]
ECharts: Baidu’s Interactive Charts Creation Tool
Baidu released an updated version of its interactive charts creation tool: ECharts, capable of creating 17 types of charts with wide compatibility of all major web browsers. Let’s see what ECharts can do:
Baidu Turning Baidu Tieba into Another Social Marketing Platform
Baidu announced its new plan for Baidu Tieba last Friday that it’s going to help enterprises connect with fans through Tieba online community on both PC and mobile. Baidu Tieba will invites enterprises, organizations and media to open official Baidu Tieba account, with support such as Tieba management access, data, search marketing and mobile technology […]
Baidu Launched Image Plus for Publishers to Monetize Images
Baidu Union, Baidu version of AdSense, launched a new tool for publishers to monetize images on their websites.
Baidu Launched Website Monitoring Service
Baidu recently launched a cloud technology based service monitoring website security and loading speed.
Baidu Launched Dynamic Search Ads Feature
Baidu recently launched a new feature for its PPC systmem — Dynamic Search Ads, which target relevant searches with ads generated directly from advertisers’ web site dynamically. Baidu system will analyse internet users’ search intention and replace default ad copy with the dynamic search ads if it doesn’t match the search intention.
Baidu and Alibaba Dominate China Online Advertising Market
According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google China ranked the third with 5.2% market share.
Highlights News: Baidu PPC Geo-Targeting Upgrades To Prefecture Level
Baidu PPC recently upgraded its Geo-Targeting settings to prefecture-level, which means advertisers could target specific cities of a province for campaigns and ad groups.