Johnny Depp came to China for the first time to promote his new movie Transcendence on March 31, 2014. On the press release, Johnny Depp used Baidu’ light app “Qing Pai” to purchase the very first movie ticket of Transcendence, represented the beginning of the ticket snap. The purchase experience stunned the audience by simply taking […]
Search Results for: baidu
Baidu Updated 7 Algorithms In 2013
Baidu was committed to improving internet environment. To provide better search result, Baidu has updated its algorithm for 7 times in 2013.
Promising Mobile Search Worries Baidu No More
Baidu recently released its Q4 financial report, which showed its thriving mobile market development. Baidu mobile search was growing steadily, it’s very unlikely that mobile search would threaten web search. Therefore, Baidu’s search concentrated business model would be sustainable. But Baidu’s solely profit pattern remained unsolved.
A Quick Guide to Baidu PPC Keywords Quality Score
Baidu used one to three stars, in combination with different colors, to indicate the quality score of keywords; this is often confusing to inexperienced PPC marketers. And, Baidu updated its system recently to show keywords quality from a scale of zero to ten along with five stars, ten being the highest quality as illustrated in […]
Baidu’s New Tool Aims to Improve PPC Conversions
Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu. Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the […]
Baidu Launched Brand Digital Equity List With Millward Brown
Baidu, in cooperation with Millward Brown, announced 2013 brand equity list on November 18 2013. Brand digital equity, a new concept proposed by Baidu, which combined big data of consumer search results with Millward Brown consumer brand equity research, evaluates brand performance in digital area from multi-dimensions.
Utilize Baidu Recommendation for China Content Strategy
Content marketers and publishers experienced in utilizing third party recommendation engines may be interested to give Baidu Recommendations a try.
Baidu Finance Center Outperformed Alibaba Yu’E Bao On the First Day
Baidu launched its finance center on October 28, 2013, within 5 hours, Baidu sold out 1 billion yuan (USD 163 million) worth of money fund. Baidu aimed at offering a finance product with a 8% annual percentage yield (APY) in cooperation with China AMC (China Asset Management Co.). Over 120,000 users bought Baidu money fund, […]
Forbes: Baidu CEO The Third Richest in China
Forbes published its China Rich List 2013 on October 16, Baidu CEO Robin Li ranked the third in China Rich List. Tencent’s CEO Pony Ma and Alibaba’s founder Jack Ma were all on the top 10 list. Forbes’ China Rich List collected 168 billionaires, much more than last year’s 113 billionaires. The total wealth of […]
Baidu, Sohu and iFeng Owns Top Video Platforms
Baidu On September 23 2013, Baidu announced that Baidu video app users hit 100 million which was the number one in mobile video market. Baidu video is an OTT (Over the Top) – search, aggregation and play videos. When Baidu video users reached 100 million, in a degree, it has controlled the entrance to mobile […]
Baidu iQiyi Joined With TCL to Launch TV+
iQiyi, a video provider now owned by Baidu, jointly announced with China’s biggest TV manufacturer TCL to launch 48 inch TV+, also known as internet TV. According to iResearch, iQiyi and PPS (Baidu acquired PPS this May) monthly users reached 358 million, is the biggest video platform in China. Data showed that TCL has 25.2% […]
Baidu Search Share Down While Qihoo 360 Up in August 2013
According to CNZZ, Baidu topped China search engine market share with 63.16%, followed by Qihoo’s 360 with 18.23%. Sogou ranked third with 10.35% market share.
Baidu’s Competition With AutoNavi Led to Free Navigation
Baidu announced on August 28, 2013 that Baidu Mobile Navigation would be free hereafter. Merely four hours later, AutoNavi, a leading map and navigation Chinese company, responded with free navigation service promptly. The war over mobile navigation market accelerated immediately. Free is a sharp weapon to break original market structure and win market dominance. Baidu […]
Baidu Mobile Internet Updates in Q2 2013
According to Baidu Mobile Internet Report in Q2 2013, Android daily active users grew steadily though QoQ increase rate dropped down, and it might hit 300 million by the end of 2013. In Q2, the number of Android increased new users was about 20 million, with a 10% QoQ increase.
Baidu Offers Guarantee for Purchases via Its PPC Ads
Baidu joined with China Consumers’ Association and launched Baidu Netizens Interests Protection Plan. When Baidu log-in users click Baidu PPC and Baidu content network advertisements, they can get full refund of their total lost money from Baidu.