China Digital Insights CIW Dossier China Digital Insights (DCDI) is compiled to provide statistical information about China digital insights on the internet economy, digital trends, online users, mobile apps, and e-commerce. Click here to download. Archive E-commerce Market Jul 2021 CIW Dossier “China E-Commerce” is compiled to provide statistical information about China’s e-commerce market including online […]
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Douyin’s Live Commerce Platform Continues to Soar
Douyin, TikTok’s China equivalent, saw its live commerce platform continue to soar in 2023, with total transaction volume growing 256% year-over-year, according to data released by the company early this year. The platform now covers over 370 cities and involves over 450,000 businesses.
Insights of China Double 11 Shopping Festival 2023
The Double 11 Shopping Festival, also known as Singles’ Day, has become synonymous with peak consumerism in China. Yet, as we approach 2023, the landscape is shifting. This year, we’re seeing a return to rationality, a rise in local brands, and the untapped potential of the “silver economy.”
Decoding China’s Search Engine Market: A Glimpse into User Behavior and Industry Trends
China’s search engine sector has been thoroughly dissected in a comprehensive study conducted by CTR Market Research. Concurrently, the size of China’s internet user base has been growing, coupled with a gradual resurgence of search engine usage rates over the recent years. The research identified Baidu, 360 Search, and Sogou as the top three traditional search […]
Taobao’s 20th Anniversary Sets Stage for Largest 618 Shopping Festival Yet
In China’s e-commerce realm, the 618 Shopping Festival is an event of monumental scale and impact. It owes its inception to the Chinese e-commerce giant Taobao, which was founded on May 10, 2003.
The Billion-Dollar ‘Planting Grass’ Economy: Content, Commerce, and Social Shopping
It’s hard to pinpoint when it started, but major Chinese tech companies have become obsessed with “planting grass” (Zhongcao). “Planting grass”, or Zhongcao, refers to recommending quality products to others to entice purchases or generating a desire to experience or possess something based on external information. In recent years, internet giants such as Tencent, Alibaba, […]
Top 3 private traffic platforms for merchants in China
WeChat, Alipay, and short video platforms (Douyin, Kuaishou, etc) have become the most important platforms for Chinese merchants’ private traffic operation according to a report from iResearch. More than 80% of businesses believe that the cost of private traffic has increased by 40%, so the conversion rate and leveraging public traffic have become the core […]
China Mobile Internet Insights 2022: Top Mobile Apps & Platforms
The top mobile apps in China by MAU in the first half of 2022 are led by WeChat, Taobao, Alipay, Douyin (TikTok in China), Gaode Maps, Pinduoduo, QQ, Baidu, Sogou Input, and Baidu Input, according to data from QuestMobile. Top Mobile Apps with MAU>100M in H1 2022 The top 5 mobile app categories by total […]
China’s 618 Shopping Festival 2022; Apple’s Tmall sales exceeded US$2 bn
According to the data by Nint, a digital retail data service provider, as of the end of the first round of 618 Shopping Festival 2022 (June 3), the estimated sales of 59 brands in a single category (hereinafter referred to as sales) exceeded 100 million in the 36 categories counted.
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
6 trends of China’s digital economy innovation
In a relatively short time, China has become one of the world’s largest digital economies. Thanks to the support of nearly one billion internet users, China’s e-commerce sales rose to $1.7 trillion in 2020, accounting for about 30% of the country’s total retail sales. But scale is not the whole point of the story. Innovation […]
China internet economy overview 2021
In the first three quarters of 2021, the Internet and related service industries showed a steady development trend, business revenue and operating profit continued to grow rapidly, and the growth rate of R & D expenses maintained double digits. The growth of online sales and short video is prominent. In the first three quarters, China’s […]
Chinese Generation Z’s Media Consumption Habits
Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract Generation Z’s attention. In terms of engagement, Music (59%), Video (short-form 58%, long-form 55%), and gaming (53%) are Generation Z’s top choices in China. In terms of usage time, Chinese […]
The secret behind the success of L’ORÉAL’s TikTok Super Brand Day
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture more market share vis-à-vis multinational brands. At the same time, the Generation Z consumer base is growing, driving the concept of Fashion Makeup to evolve. Under these changing market conditions, […]
China 618 Shopping Festival 2021: Tmall vs. JD
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20 days.