In 2019, mobile continues to lead China internet. The top mobile apps in China by total MAUs are still led by WeChat, Alipay, QQ, Taobao, iQiyi, and Tencent Video while TikTok continues fast growth and ranks the 7th. Tencent has the highest internet user penetration of 97.3% in China in September 2019, followed by Alibaba, […]
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Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping and successfully captured a group of urban young women who are pursuing an exquisite lifestyle. Alternatively, you can read the eBook: Xiaohongshu Growth & Product Strategies All the good products […]
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are “repeat customers.” As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels. A beautiful girl […]
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
China’s emerging Gen-Y’s complete travel experience journey has five stages: dream, plan, book, experience, and share. Let’s see an overview of emerging Gen-Ys’ power, how they re-shape China’s travel market, stages of their travel journey, and how to get ready. Overview of Emerging Generation Y’s power There is no strict demographic definition for Generation Y […]
TikTok signed a 7-billion yuan agreement with Taobao including 6 billion yuan ads and 1 billion yuan commission according to leaked news online. TikTok denied the accuracy of those numbers but the news got the attention of many in the e-commerce market.
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
Consumption expenditure contributed 76.2% to GDP growth in 2018. The market for imported goods totaled US$2,078.10 billion, an increase of 12.9%. The population of consumers who buy foreign products online is estimated to exceed 200 million by 2020 according to Deloitte. In the pilot areas, such as Shanghai, Hangzhou, Shenzhen, and Guangzhou, next-day delivery or the same […]
China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs of cosmetics products, which makes it harder for consumers to pick up the most suitable products by themselves. In that regard, content recommendation becomes popular with Weitao (part of mobile […]
Individual agents (Daigou), who frequently promote products on WeChat Moment or sell products in live streaming and short videos, all share a new name “e-commerce business operators” as Taobao and JD.com since the new e-commerce policy comes into force on the first day of 2019. Under this new regulation, they need to make market entity […]
The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in […]
Not long after Facebook’s Hangzhou subsidiary launch, Google was reported to be planning a launch of a censored search engine in China. A poll was created on Weibo asking “if Google returns to China, which will you choose between Google and Baidu?”. 72.8% voted for Google.
China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
In the first half of 2017, financial management software and mobile apps continued to develop, while offline providers of such services have shifted from opposition into a more productive mindset seeking partnerships and cooperation even as interest rates in online loan and savings applications fall.
With rapid improvement in China’s mobile internet access, social apps have become an ever-more indispensable part of users’ lives. Many Internet-related enterprises have entered into this field, facing the ever-changing needs and habits of users and in the process greatly impacting the development of social software and apps. The following is an overview of the […]