Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218 million votes. You can review these engaging Moment ads from Mercedes Benz, VanCleef & Arpels, Estee Lauder, Shuijingfang, Yili, Buick, Dyson, McDonald’s, Coca Cola, L’Oréal. 1. Mercedes Benz 4-seat Sports […]
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WeChat recently launched the “Nearby Ads” marketing solution to solve marketing problems of small and medium-sized merchants. Nearby Ads can accurately display the advertisements in WeChat Moments to reach customers within the 3km distance.
Audi launched its video ad campaign on WeChat Moments earlier today. What’s interesting is that the video played is an Infiniti ad.
Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode. For the launch of […]
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.
Native video ads on WeChat Moments allow 6 or 15 seconds outer layer video clips; and, users can click to enter inner layer native promotion page. The inner layer landing page uses the WeChat native component function to realize full-screen interactivity.
WeChat launched local ads, a new ad format on WeChat Moments this week targeting local merchants with lower ad budget requirement.
WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.
Wechat Moments are now crowded with news about various products posted by individuals in China who are now making use of Wechat Moments to promote their products to their friends. iTongji.cn conducted a survey about product sales on Wechat Moments in China and here are some insights on how Wechat Moments are being used as a […]
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. From basic ad […]
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.