76.2% China internet users share on social media while 21% only read the shared content and never share, according to a survey by Penguin Intelligence.
Search Results for: wechat moments
From September 1, the “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work.
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
China’s outbound free & easy trip market reached 930 billion yuan (US$142.53 billion) with over 80 million person-trips in 2015. China’s domestic free & easy travel market totaled 3 trillion yuan (US$0.46 trillion) with 3.2 billion person-trips in 2015 according to Lvmama.
Business social networking is growing fast in China nowadays. According to Tencent’s latest research, 52.9% respondents used business communication tools in their companies in 2014 including Tencent RTX, Enterprise Fetion, Enteprise QQ as well as Netease EIM.
In 2013, Jingdong’s total revenue exceeded RMB69.34 billion ($11.28 billion) and its net profit was RMB6.86 billion ($1.11 billion) with net profit rate of 9.9%. Jingdong ranked top in China Internet enterprises by revenue, followed by Tencent and Alibaba in 2013.
Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China. A recent report, jointly published by Tencent Advertising and Boston Consulting Group, revealed three major pain points for luxury brand […]
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]
Consumers haven’t realized how deeply digital screens impact their daily lives, especially on weekdays according to Wavemaker. As Tier 3-4 markets’ usage has caught up, we believe that the “always on” consumer is now mainstream. This indicates digital screens’ much wider and deeper influence in China cross different regions and market tiers than ever before. […]
“2015 Let Hongbao Fly” campaign, jointly started by Weibo and Alipay, indicates the start of virtual Hongbao (or Red Envelope) war for Chinese New Year 2015.
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.