Wechat updated public accounts backend management with more statistics that can help marketers to better understand the quality of content and needs of the fans.
Search Results for: wechat official accounts
Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying the true value of a Wechat official account and quality of considering some articles from accounts with hundreds of thousands of fans only have a few hundred views in one […]
Recently, one of China’s famous Wemedia Newhard learned from various channels that Wechat has been officially involved in the smart hardware market.
Tencent’s Wechat team is internal testing Wechat Advertising Platform, connecting Wechat Official Accounts with advertisers.
Sogou has just launched a search feature for Wechat official accounts and articles published via Wechat official accounts.
JD.com’s Wechat shop is currently being targeted among some Wechat users in Beijing and Shanghai with updated Wechat version 5.3.
Besides setting up a Wechat official account, many businesses in China set up personal Wechat account for business purpose. Tencent closed personal accounts who had more than 20,000 friends some time ago and just decreased the limit to 5,000 this week, discouraging the use of personal account for business purposes.
From Tencent’s announced 2014 first quarter results, total number of monthly active Wechat users reached 396 million, an increase of 12% QoQ or an increase of 87% YoY.
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.
Wechat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of Wechat 5.0 and a series of open API policies made it the new marketing favorite of many enterprises. Let’s take a look at Wechat successful marketing cases.
These days the smoke of the war between Alibaba and Tencent was very thick. Wechat payment was regarded as the last key element to O2O. In fact, from the insiders’ perspective, Alipay has always been the rich handsome guy. Nowadays, Alipay could not stay calm anymore, which illustrated that WeChat payment came with full preparation.
WeMedia published China wechat app developers 2013 report on November 22 2013, the first report about Chinese wechat app developing industry situation.
Wechat published its official data on November 18 2013. There years after the launch of Wechat, it has covered more than 200 countries in the world, published over 20 languages versions, and its total monthly active users reached 270 million. Wechat official platform accounts grew to 2 million in 15 months, increasing 8,000 per day.
Weitao Recently, Taobao has shut down QR code access from Wechat, officially waging war with Tencent on mobile traffic entrance. Taobao released its own CRM service Weitao, competing Wechat directly. For Taobao sellers, they have to keep up with Taobao’s changes and learn how to do marketing on Weitao. Before they begin investing and putting […]
After Wechat 5.0 was launched, the Wechat public account is now separated to the subscription account and the service account. Service account can only send a message in a month, many people may ask, how to operate Wechat service account? Wechat service account was almost deprived of group sending function, which was really a big loss. […]