Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
Search Results for: wechat official accounts
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.
Chinese moms are very active on social media and many of them like sharing information of their children with others. 48% mothers follow mother-care products’ WeChat subscription accounts and 47% follow WeChat official accounts on parenting and education.
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
Sohu total revenues were US$477 million, up 24% year-over-year and 11% quarter-over-quarter while Sogou, part of Sohu, revenues were US$119 million, up 70% year-over-year and 12% quarter-over-quarter according to Sohu announced financial results.
China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
In Q3 2014, total transaction value of China online advertising market was RMB42.22 billion ($6.87 billion) with increase of 37.9% year on year and 10.6% quarter on quarter. Influenced by overall economy status in China, the growth of China online advertising market slowed in Q3 according to data from iResearch.
In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6% year on year according to data from iResearch.
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG). China’s post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent […]
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20 days.
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer retention, higher repeat purchase, and optimal value per customer. Compared with the traditional online channel, the private domain traffic operation saves the platform commission and the platform traffic purchase cost; […]
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
If you open mobile Taobao and search “Starbucks”, you may see a new page completely different from before. In the past, when users search an established brand, the corresponding result would be the flagship store. The link to the flagship store will be displayed on the top of the page, with other various relevant goods […]
In the recent “Double 11 2019” shopping festival in China, Apple’s official flagship store on Tmall “Singles Day” transaction exceeded 7 times of last year’s full day sales in just 10 minutes. iPhone 11 broke 100 million yuan in sales in 1 minute.