In 2016, 83% Chinese users use multi devices for social shopping, 78% for online shopping according to McKinsey Digital Consumer Survey.
Offline merchants hoped to get more consumers and profits by accessing to the O2O platforms in China in 2015. Tier-3 and tier-4 cities have been a new expanding regions for the O2O platforms. Meituan maintained a prominent position in the less developed cities.
Total retail sales of China consumer goods were 26.24 trillion yuan (US$4.11 trillion) in 2014, an increase of 12% compared to the previous year. The growth rate of the Chinese retail market has dropped for five consecutive years. More than two-tenths of responding retailers have reduced opening new stores and the average number of employees […]
Recently, Alibaba announced that it would launch Tmall Supermarket across China in several stages. It would invest 1 billion yuan (US$160.78 million) targeting consumers in Beijing in the first phase.
Kuaidi and Didi mobile car calling apps still rank first in China’s car calling market by usage rate according to iiMedia Research. Carpooling will become the next focus of competitions in China’s car calling market.
In Q1 2015, China mobile internet users reached 740 million with increase of 1.6% QoQ and 10.27% YoY, which showed stable growth in the mobile internet market according to data from EnfoDesk.
In Q1 2015 in China, the top 3 private car service apps were Didi private car (including Yihao private car), Yidao yongche and Uber by total number of active users. EnfoDesk estimates that China private car service will strengthen its service and become the first choice for tier-1 and tier-2 citizens in the near future.
2014 is a booming year for programmatic buying in China advertising market. Further, programmatic buying is rebuilding digital advertising market as well as influencing China advertisers. With mobile internet’s rapid development, there are also some challenges for mobile advertising.
WeChat team launched “Shake – Nearby” platform on 12 April 2015 to merchants targeting China’s O2O market.
China online travel market experienced overwhelming development on mobile device in recent years. EnfoDesk believed that 2015 will be a significant year for mobile device to surpass the desktop. At present, online travel providers are implementing O2O strategy and it is estimated that China online travel market will transform from mobile device to O2O and […]
In Q3 2014, total transaction value of China group buying market was RMB22.96 billion (US$3.74 billion) with an increase of 43.6% quarter on quarter.
In a travel survey conducted by Tencent, 23% respondents said they “often” making hotel and/or air ticket bookings online while 34% “occasionally” do that. Slightly over half of China internet users are used to make travel bookings online.
In June 2014, mobile Internet users exceeded 530 million, accounting for 83.4% of the total Internet users in China. More than 60% of China mobile users are using mobile social apps nowadays, which are indispensable mobile apps in China according to Nielsen.
Over 600 million internet users and an annual ecommerce revenue growth rate of 120%, makes China the fastest growing and soon-to-be the largest ecommerce market in the world.
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.