According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
post-90s
Chinese post-90s overview in 2017
188 million Chinese post-90s mostly live in third and lower-tier cities in China are more focused on enjoying their lives than post-80s and pursuing a healthy, natural, and personalized lifestyle. Chinese post-90s, are now all adults with a total population of 188 million, prefer fairly priced Chinese brand smartphone. They like going to the gym, […]
REPORT The rise of the Millennials consumers in China
31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway. Millennials: A generational shift Currently, the average monthly income of Millennials (RMB 11,738) is lower […]
China automobile ad market 2017; digital accounted for almost 40%
China’s automotive market in 2017 reached record-breaking sales of 28.879 million units with an increase by 3%, having maintained its position as the world’s largest car market for the ninth consecutive year. China new energy automotive sales saw a 53.3% growth in 2017 on a year-on-year basis; the market share of own brand passenger car […]
Meet Shanghai’s new consumers 2017
23-28-year-olds with independent incomes in Shanghai are increasing in both number and purchasing power, gradually realizing their potential as China’s first consumption-oriented generation according to a joint report by CBNData and BoC Shanghai Branch published in October 2017. At the same time, they make up the largest internet user demographic and have very developed mobile […]
Mobile social content sharing insights in China 2017
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
China social media impact survey 2017
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media. WeChat continues its dominance, however, its growth has largely slowed down. Weibo is making a comeback, many new and old social media platforms […]
20 & 21 May: China’s Internet Valentine’s Day
May 20 & 21 are China’s Internet Valentine’s Days every year, which are both phonetically the same as “I (5) love (2) you (0/1)” in Chinese. 20 May is more important as a day of opportunity for men to express their romantic love for girls. That means ladies expect to receive gifts or hongbao on this […]
1 in 4 China post-90s consumers use Alipay credit service
Over 45 million post-90s users in China signed up Alipay’s Huabei or Just Spend for online shopping payment according to a recent report by Alipay. This payment option serves as a virtual credit card for Chinese online shoppers on Alibaba’s Tmall and Taobao e-commerce sites. That 45 million post-90s represent 47.25% of total Huabei users according […]
What are consumers buying for Chinese New Year 2017?
Shopping of new year goods (a.k.a. “Nianhuo” in China) is a tradition of Chinese New Year (“CNY”) when retailers should get ready in advance. Data from Alibaba revealed some insights about this shopping season.
China’s pet market overview 2016-2020
The pet economy in China has seen an average growth rate of 48% since 2010 and became a 98 billion yuan (US$14 billion) market in 2015 according to Carat. At the end of 2015, the number of pets in China has reached 100 million in total.
China post-80s spent an avg of US$17K online in 2016
China post-80s spent an average of 120,000 yuan(US$17,330) online in 2016; and, mobile payment accounted for 92% among China post-90s consumers.