In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips […]
The digital economy empowered consumption is in return to become the major driving force for the economy. The young Chinese generation represented by post-90s is rising and set to influence the internet economy in many aspects. Let’s take a look at the characteristics of their consumption habits.
China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market. The population of post-80s and post-90s totaled nearly 411 million, more than that of North America. As the millennials group is becoming stronger in consumption and disposable income, brands come to treat them as target customers. 92% of consumption […]
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
Chinese high-end travelers contributed over 80% overall overseas expenditure though they represented just around 20% in the population. Post-90s and post-00s combined accounted for 32% of total outbound travelers. Tier-2 cities showed stronger growth momentum in population and per capita spending than tier-1 cities. Chinese went on 130 million person-trips to overseas with a total […]
In China, the generation born in the 1980s (referred to as “Post-80s”) are facing growing responsibilities. They are now dually burdened with caring for young children and elderly parents. 94.9% of this population is in the habit of financial management according to an iClick survey. 90.7% proactively manage their finances by carefully selecting investment options […]
Chinese post-00s, who were born since the year 2000, are turning adult in 2018. Comparing with post-90s’ past consumption, post-00s save more with higher purchasing power and autonomy. Post-00s has much more affluent material life The savings of post-00s are around 3 times more than that of post-90s when they were at the same age. […]
Consumption value and method are changing along with the rising of the Chinese middle class, post-90s, and post-00s. Users aged between 24 and 30 y-o accounted for 43.3% of Alibaba’s second-hand goods trading Xianyu mobile app users while users of mid-level to high-end purchasing power accounted for 52.4% of the total.
Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together. Some like to take pets with them when taking a trip to surrounding cities. Hainan and Shanghai are the […]
The FMCG market in China is among the world’s most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. 56.1% of post-90’s consumers report being the primary deciding force in their household’s shopping and purchase habits. Seeing other people’s shared content on social media (54.6%) and […]
Private customized travel has become increasingly popular with Chinese in 2017 and it is no more a privilege just for the rich. Ctrip had over one million customized orders and saw a 200% increase in revenues in 2017. There were 1658 users from different places chose the private customized travel with destinations covering 141 countries. […]
What’s your idea of entrepreneurship based on content creation? Publishing opinion pieces on Daily Headline News, uploading a few comedy videos on Kuai Shou, share a few paragraphs on Weibo? In fact, while doing online shopping on Taobao, people can also kickstart entrepreneurship by doing product reviews videos, live streaming of shopping or even publishing […]
China’s movie box office revenue hit 55.911 billion yuan in 2017, soaring to a greater height. The number of movie screens reached 50.8 thousand, more than that in North America for the first time. For Chinese moviegoers, female accounts for 55% and male 45%. The young under 30-year-old accounts for 49%; users with Bachelor’s degree […]
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 […]
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]