VIVO and OPPO are top choices among high school/university post-90s in China as they are affordable with strong camera and multimedia functions.
APASs, or Alibaba Passport, is a membership program in which members are assigned personal account managers and organizing special events like wine tastings and automobile test drives.
Chinese millennial shoppers are shifting toward an emphasis on life experiences, convenience, and a healthier lifestyle according to a PwC report on China’s retail and consumer products sector.
Penguin Intelligence, part of Tencent, recently conducted a survey on iPhone losing users in China.
China millennials, also known as Generation Y or post-80s and post-90s by Chinese marketers, account for 25% of the total population and 73% of outbound tourists in China according to GfK.
E-commerce has changed the way Chinese consumers live and its influence keeps growing. China has become the largest online retail market; 1.3 yuan out of 10 yuan was spent online by Chinese consumers in 2015.
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
The overall turnover of Black Friday in 2015 increased by nearly 30 times more than that in 2014 and the number of orders increased by nearly 35 times this Black Friday shopping season according to Alipay.
The post-90s in China refer to the youth among 16 to 25 years old born in the 1990s which are the first generation accessing the internet from childhood, and have formed different consumption habits with their parents.
Daily active Users of WeChat totaled 570 million in China in September 2015 according to Tencemt. Daily active users grew by 64%, compared with 49% in the same period last year. The majority of users were the post-90s and post-80s, and about 60% of users were the young generation from 15 to 29 years old.
China’s third-tier and fourth-tier cities account for 58% of the country’s smartphone market. China’s first-tier cities only account for 13% and second-tier cities 28%, which is out of expectation.
China’s domestic travel frequency has been gradually increasing based on Qunar’s data from January to September 2015.