The post-90s in China refer to the youth among 16 to 25 years old born in the 1990s which are the first generation accessing the internet from childhood, and have formed different consumption habits with their parents.
Daily active Users of WeChat totaled 570 million in China in September 2015 according to Tencemt. Daily active users grew by 64%, compared with 49% in the same period last year. The majority of users were the post-90s and post-80s, and about 60% of users were the young generation from 15 to 29 years old.
China’s third-tier and fourth-tier cities account for 58% of the country’s smartphone market. China’s first-tier cities only account for 13% and second-tier cities 28%, which is out of expectation.
China’s domestic travel frequency has been gradually increasing based on Qunar’s data from January to September 2015.
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
The post-90 is a common term in China indicating people who are born in and after 1990; the total number is about 140 million, accounting for 11.7% of the total population. The post-90s would become the future backbone of China’s internet.
Since the start of 2015, the growth rate of Chinese automobile transaction volume had slowed down its growth. In June 2015, the growth rate of the automobile market was merely 1.4%, 7 percentage points lower than June 2014.
China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
China mobile shopping users exceeded 300 million with a total transaction of almost 10 trillion yuan in 2014, an increase of 270% according to Enfodesk.
There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be seeing strong growth in China.
China post-90s are the active group on the internet, especially on social media; and, China post-90s QQ users accounted for 39% of total users according to data released on Tencent’s Open Day. They favor mobile shopping and online videos.
There are 380 million children 16 years old or younger in China according to China’s latest population census, and 69 million of them are between 0 to 3 years old, accounting for one fifth of total children in China. It is estimated that the number of Chinese babies will be still increasing in next few […]