At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
Google China revenues grew by over 60% in 2018
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there, according to the report from The Information.
China full media ad spend up by 2.9% in 2018, led by Coca-Cola and Hongmao
China’s full media advertising spending grew by 2.9% year-on-year in 2018. The top 20 advertisers represented by Coca-Cola Company combined accounted for 19.1% of overall expenditure on full media advertising. The full media advertising in China saw spending growth fall at a steady level of 2.9% at the end of 2018, which was as high as […]
Top brands in China by advertising spend in 2018
Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1% year-on-year. Nine of the top 10 magazine advertising buyers were international luxury brands. Spending on traditional advertising dropped by 1.5%, weighted down by TV, newspaper, magazine, and traditional outdoors advertising […]
Top platforms for financial ads in China 2018, led by Baidu News Feed, Toutiao & Tencent
Financial transactions via mobile devices in China is projected to be hit US$497.52 billion by 2019. Ads concerning debit and credit products took the largest share of 41% in total financial ads placements. Only 3% of ads were placed for insurance products. Baidu News Feed is the most popular platforms among advertisers, with 22% of financial ads placements […]
Baidu app’s daily active users grew to 300 million over one night
CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New Year on its TV channels. CCTV now requires mobile app advertisers with daily active users of at least 100 million. Otherwise, the server would crash upon broadcasting the advertisement.
China to see 71% of ad spending be programmatic (US$30bn) by 2019
71% of digital ad spending in China will be traded programmatically by 2019. The internet giants BAT controlled around 80% of programmatic buying.
Quick Look: Marketing in China 2019
The number of China internet users exceeded 801 million with a penetration rate of 57.7% according to the latest data from CNNIC. Live broadcasting, short videos, and personalized content will continue to be essential parts of digital marketing strategies in 2019.
China’s top mobile news feed advertising platforms in Oct 2018
WeChat (1,079.65 million units), QQ (669.8 million units), and Tencent Video (558.83 million units) were the top three platforms for delivering news feed ads in terms of monthly active devices. Qutoutiao, Sina Sports, and Hilamaya FM grew fastest. When it comes to the ranking of top mobile news feed ads platforms, Tencent’s WeChat, QQ, and Tencent Video […]
China advertising market overview in Q3 2018
Full media ad spending in China jumped by 5.7% year-on-year in the first nine months of 2018, much higher than the 1.5% growth in the prior year period, according to CTR. Get an overview of China’s traditonal advertising market across TV, broadcast, print, outdoor, and movie theatres. To some extent, Q1’s rebounding after rock bottom […]
Top advertising companies and brands in China in Q3 2018
The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of full media in H1 2018. Tmall, JD Mall, Coco-Cola, Suning, Xiaomi, Apple, Huawei, and Tencent were among the list of top buyers. By comparison, some emerging internet retailers paid attention […]
China online ads market to exceed US$70B in 2018; mobile over 77%
China ad market generated 700 billion yuan (US$101.25 bn) in revenues with online advertising accounting for around 50%. The mobile advertising was a 254.96 billion yuan (US$36.88 bn) market in 2017, representing roughly 70% of overall online advertising. News feed ads are gaining popularity.
Top out-of-home advertising buyers in China July 2018
Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me, KFC, and Didi were among the top ad buyers.
China mobile e-commerce users overview in H1 2018
The number of mobile e-commerce users in China totaled 473 million in 2017, an increase of 13.2%. It is expected to reach 512 million by the end of 2018. Tencent social ads were the top choice for 64.8% of e-commerce apps advertising, Toutiao 29.5%, and Zhihu 19.3%. Mobile e-commerce users are getting younger with 43.3% […]
China digital ads fraud study 2018; 28.8% invalid traffic in H1
28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4% in H1 2016, according to the latest report from AdMaster. The anti-fraud has been one of the major subjects under discussion of digital ads since 2017. Given that the advertisers […]