More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar. Weibo has become the most important marketing and promotion platform […]
China rural e-commerce report in H1 2017
According to the Report on China’s Rural E-Commerce Development (2016-2017), online retail sales in rural areas in the first half of 2017 totaled 537.6 billion yuan (US$81.0 billion), up 38.1% over the same period last year, a rate 4.9 percentage points higher than that in urban areas. Rural online sales now account for 17.3% of […]
China’s Online Retail Trends of Devices Sales in Q3 2017
The 10 charts from IDC China show the online retail channel trends for the various devices between the Q1 2016 and Q3 2017. They essentially highlight that the online retail channel continues to be an important channel for the sale of devices in China. The share of online retailers continues to grow for projectors, making up […]
Mobile advertising market overview in China in H1 2017
Mobile advertising spends of internet services in China are the largest category in the first half of 2017, followed by Food & Beverage, IT products, and retail. P&G is the largest mobile advertiser with over 500 million yuan total spending, followed by Unilever and Shanghai General Motors (SGM). Mobile search (33%) is the top channel […]
China online payment market overview Q2 2017
Internet and mobile payment services have spread like wildfire in China over the last two years, filling the gap which existed in the formerly cash-dominant society for the safe and secure transfer of money and electronic payments. China has only a very limited credit and debit card infrastructure, offering an opening for mobile payments unseen […]
Powers of luxury goods 2017: China vs. Global
US dollar-adjusted prices for equivalent items are on average over 50 percent higher in China than in Italy and France.The price difference can vary widely across countries, eg. between China and France. Both Mainland China and Hong Kong experiences a slowdown in luxury goods spending continually, with economic uncertainty dampening consumer confidence. Background on Luxury […]
INSIGHTS Chinese fashion KOL pivot from marketing to direct sales
China’s fashion bloggers maximize their business value – from sashaying down the fashion walkways as models, designing their own clothing line, acting as brand ambassadors and now to even doing direct sales of luxury goods. Besides engaging influencers (commonly known as KOL) as brand ambassadors or design collaborations, luxury brands now can sell their bags […]
China B2B e-commerce market overview 2017
E-commerce in China has assumed a more prominent role within the country’s economy than is the norm in Western countries; it controls a much larger portion of consumer spending than in the United States or Europe and accounts for a larger portion of GDP. It has also entered into the B2B sector in force in […]
E-commerce sales of fresh food in China to reach US$25 bn in 2017
China’s E-Commerce Research Center recently released a report entitled “The E-Commerce Market in China in 2017”. Among the e-commerce sectors considered was the market for fresh food, which reported sales of 85.14 billion yuan (US$12.92 billion) in the first half of 2017 and is anticipated to reach 165 billion yuan (US$25.0 billion) in total sales […]
Top selling brands on Taobao / Tmall in Sep 2017
Check out the top selling brands on Taobao/Tmall in September 2017 based on the transaction index from Alibaba across 10 categories including home applicance, snacks, skincare, apparel, smartphones, and etc. … Already subscribed? Sign in. Don’t Miss Out. Invest with as little as one bottle of water per week. Join other top analysts and business […]
China eyeglasses market overview 2017
The optimal market situation in China China is not only the world’s leading producer of spectacles, but also the world’s largest consumer of spectacles. Consumer groups in China include people of all ages, from children to elderly. According to Euromonitor estimates in 2015, China’s optical market’s retail sales increased by about 10%, reaching nearly 67.9 billion […]
REPORT E-economy: China vs. the U.S.
China, in just a few years, has made the leap from a nearly unwired country to one of the most wired on earth. This incredible transformation has resulted in one of the most internet-driven economies, and because of China’s sheer size, its e-finance and e-commerce companies are among the world’s largest. Users and economic activity […]
Chinese consumer habits in smartphone purchases 2017
Chinese consumers were once notorious for changing and upgrading their mobile phones at a furious pace. In recent years, however, this trend has begun into change, driven by increasing quality in phones and by increasing prosperity, with fewer consumers viewing smaller purchases such as smartphones as signals of status. Upgrade frequency is falling In 2017, the proportion […]
REPORT Chinese Consumers Paying for Digital Knowledge 2017
This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content. Content generation start-ups in the United States generally focus on monetizing their viewers or followers through advertising, a la Youtube. […]
REPORT China Digital Payment Study 2017
Digital or electronic payments have become the go-to method for many consumers in China to pay for purchases and transactions, online or offline. Coming into the digital age with only a limited credit and debit card infrastructure outside major cities, China leapfrogged straight to mobile payments from cash, pushing the trend further than is seen […]