Now, people go to McDonald's in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald's ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way. … [Read more...]
China Retail, Online Shopping Stats, Trends and Insights
China retail industry development report 2016-2017
The Chinese Ministry of Commerce (MOFCOM) views the fast-moving consumer goods (FMCG) market and industry in China with increasing optimism going into the second half of 2017. On the backs of China’s ongoing supply side reforms, MOFCOM sees an upswing in innovation and internal market development. 2016 saw a rapid increase in the number of FMCG enterprises as well as a … [Read more...]
WeChat transforming retail with self-checkout, product identification, big data
'Retail is retail, there is no old and new'. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed is an effective tool to … [Read more...]
How to satisfy Chinese consumers’ demand in digital retail era
In order to meet the ever-changing Chinese consumer preferences in the digital retail era, companies should adjust their products and marketing strategies. … [Read more...]
WeChat Pay launched open platform for overseas merchants
WeChat Pay held a WeChat Pay Overseas Open Conference in Tokyo on July 3, 2017, launching an open platform of WeChat Pay for overseas merchants. … [Read more...]
An overview of China’s quality retail e-commerce users
Premium quality products are becoming increasingly popular in China, and more and more e-commerce companies are turning its focus from low prices to high quality including Netease Yanxuan, Mijia Youpin (Xiaomi), Biyao, and Tmall (Taobao Xinxuan). … [Read more...]
5 Trends of Chinese digital consumers
A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. … [Read more...]
Quickstart guide to Kaola, a top cross-border e-c platform in China
Kaola.com is one of the top cross-border retail e-commerce platforms in China, set up by NetEase in 2015. It's the top cross-border retail platform based on total GMV in 2016, according to iiMedia. … [Read more...]
Online accounted for over 17% of China’s total retail sales Jan-May 2017
China's total retail sales of consumer goods reached US$430.8 billion in May, up by 10.7% YoY. Online retail accounted for over 17% of total retail sales from January to May. … [Read more...]
French beauty brand L’Occitane to open its first Café in China
Recently, French beauty product retailer L'Occitane is opening the first Café in mainland China (Nanjing). As the brand competition becomes more and more fierce, skincare brands have to develop various by-businesses to attract and maintain more customers. … [Read more...]
Guide to Alibaba’s three levels of retail membership program
On the afternoon of June 10th, a cruise ship called “Joy of Taobao & Tmall” set out for Japan from Shanghai Wusongkou International Cruise Terminal, starting a four-day and three-night trip to Japan. The ship was loaded with thousands of Taobao super members and APASS members as well as brand representatives of Tmall stores. Mr. Dong Hongben, CMO of the Alibaba Group, … [Read more...]
6 emerging consumer segments you shouldn’t ignore
Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces in China's consumer market, leading to more and more new particular consumer segments in China. … [Read more...]
Alibaba target revenues growth of over 45% in FY2018
Alibaba Group announced last Thursday in Alibaba Investors' Summit it’s targeting revenue growth of 45% to 49% for the current fiscal year. … [Read more...]
China online retail market overview Q1 2017
China's online retail market totaled US$198.12 billion in the first quarter of 2017 with an increase of 27.6% YoY according to data from Analysis; B2C segment accounts for over 53%, led by Tmall (55.8%). Mobile continued its strong growth of 38.8% in China's online shopping market, dominated by Tmall and Taobao (80.5%). … [Read more...]
618: China’s major mid-year shopping festival
Double 11, or Singles' Day, is the largest online shopping festival in China. In addition to Double 11, another mid-year campaign 618 around 18 June is also very important to retailers. … [Read more...]
INFOGRAPHIC Overview on Cainiao, Alibaba’s logistics platform
Cainiao Network, an Alibaba affiliate, was founded in 2013 to create a logistics information platform that links a network of delivery partners, warehouses, and merchants to make package deliveries faster and more efficient. … [Read more...]