81% of WeChat Mini-Programs users have played Mini-Games. As mini-game “Jump”(Tiaoyitiao) was receiving huge popularity at the end of 2017, Wechat started Mini-Games internal testing as of March 2018 and continued to attract users with several faddish Mini-Games represented by pinball games. Of the top 100 Mini-Programs, gaming took the largest share of 40% in […]
Wechat / Weixin Stats, Trends, and Insights
WeChat, known as Weixin of its Chinese app name, is the top mobile app by total MAUs and engagement in China, with 1.08 billion monthly active users in Q3 2018. Check out CIW Dossier for detailed WeChat statistics.
When you are still astonished by the unique experiences brought by mobile payment in China, WeChat and Alipay have already started to lead a new payment innovation out of smartphones. Highways contactless payment Alipay launched “license plate payment”. As long as the Zhima Credit is more than 550 points, users can directly bind their car […]
With ticket grabbing WeChat Mini-Programs going viral, WeChat Mini-Program games see peak concurrent active users reaching 28 million per hour. Mini-games “Jump” (Tiaoyitiao) sold its advertising opportunity to Nike at 20 million yuan (US$3.1 million); and, WeChat started Mini-Programs’ advertising internal testing. The commercialization of WeChat Mini-Programs has entered into a new stage. You can […]
Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.
WeChat Mini-Programs have finally passed through a period of high publicity and are settling into one of the silent advances and steady development, according to data from QuestMobile. Despite both hype and opposition, WeChat Mini-Programs will bring significant change in the future. Following WeChat’s Mini-Programs, a variety of similar mini-programs or “light apps” have been […]
WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes. Rewarded trigger lets brands get more exposures at mini-games By playing video ads while playing mini-games, users can get corresponding rewards, such as an extra life or bonus points. Meanwhile, only by watching the full […]
WeChat drove information consumption of 209.7 billion yuan in 2017, equivalent to 4.7% of China’s total information consumption over the same period. The average annual growth from 2014 onwards surpassed 30%, 12.8 percentage points higher than that of China’s information consumption. In 2017, China’s digital economy totaled 27.2 trillion yuan, an increase of 20.3% year-on-year, […]
By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation.
Chinese New Year is the most important festival in China. Shopping is an integral part of Chinese people’s celebration, and naturally, e-retailers were engaged in fierce battles to compete for attention, and hence preferences, of consumers in the days leading up to Chinese New Year (February 15 in 2018). JD.com (partly owned by Tencent) and […]
Tencent announced total revenues of RMB66,392 million (USD10,161 million) for Q4 2017, an increase of 51% YoY; RMB237,760 million (USD36,387 million), an increase of 56% over the year for the whole year of 2017.
WeChat boutique stores don’t have a direct entry path from the main menu and are triggered to display after the brand terms are searched.
WeChat showcased its CityExperience Mini Program in partnership with Tourism Australia, Visit Britain and Dubai Tourism, aiming to enhance the overseas travel experience of WeChat users, while offering an interactive platform for the global tourism industry to better connect with Chinese travelers.