At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
Wechat / Weixin Stats, Trends, and Insights
WeChat, known as Weixin of its Chinese app name, is the top mobile app by total MAUs and engagement in China, with 1.08 billion monthly active users in Q3 2018. Check out CIW Dossier for detailed WeChat statistics.
Individual agents (Daigou), who frequently promote products on WeChat Moment or sell products in live streaming and short videos, all share a new name “e-commerce business operators” as Taobao and JD.com since the new e-commerce policy comes into force on the first day of 2019. Under this new regulation, they need to make market entity […]
WeChat sees 1.08 billion monthly active users in 2018, 63 million of which are senior citizens aged 55 years old and above. On average, WeChat users sent 45 billion messages and make 410 million audio/video calls every day (up 570% than 3 years ago).
Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor for their success in China. To win them over, brands need real-life data to understand what they’re buying and, more importantly, why. Low-tier cities youth: must-win consumer segment for many […]
WeChat is testing a new feature allowing users to find nearby restaurants according to Yiou News. This feature locates on the top level menu, in parallel with WeChat Moments, People Nearby, Mini-Programs, etc.
WeChat is going to launch a new feature “Gifts upon payment” for WeChat Pay to get the small and medium merchants further engaged in January 2019. They can exchange those points with increased limits for balance withdrawal or VIP membership of Tencent Video, etc.
WeChat launched two new sections -“Time Capsule” and “Top Stories”- and several news features for WeChat iOS 7.0 on December 21, 2018. That’s the biggest upgrade since version 6 four years ago and one big move into the short video market. The new version is not yet available for Android smartphone users.
Chinese mobile internet users spent an average of 4.2 hours on mobile apps. The social interaction apps and online video apps account for over 35% and 24% of the 4.2 hours on mobile devices, respectively. WeChat retained its first spot with a penetration rate of 85.8%. Every 8 out of 10 mobile internet users use WeChat. Toutiao-affiliated selfie […]
WeChat (1,079.65 million units), QQ (669.8 million units), and Tencent Video (558.83 million units) were the top three platforms for delivering news feed ads in terms of monthly active devices. Qutoutiao, Sina Sports, and Hilamaya FM grew fastest. When it comes to the ranking of top mobile news feed ads platforms, Tencent’s WeChat, QQ, and Tencent Video […]
Chinese consumers were expected to contribute 40% sales to the global luxury goods market and hence drive 75% of this market’s growth. 58% of luxury goods consumers were the youthful population. 58% of them located at tier-2, tier-3, and lower-tier cities. Mobile occupied 54% of luxury goods consumers’ attention. 58% of consumers prefer collecting information online and buy luxury goods through […]
WeChat had 61 million elderly users who are between 55 and 70 years old as of September 2018, an increase of 22% year-on-year. That was around 20% of the elderly population. As more and more of the senior citizens are starting to use WeChat for chatting, sending red envelopes and stickers, reading Official Account articles, […]
Tencent’s revenues increased by 24% year-on-year, primarily benefiting from growth in payment-related services, online advertising, digital content sales, and cloud services. Operating profit increased by 22% year-on-year. Non-GAAP operating profit increased by 4% year-on-year.