WeChat banned external links. Mini-programs in the travel and entertainment categories enjoyed high popularity. Tencent Cloud empowers WeChat mini programs. Increasingly refined WeChat Mini Program operation and service systems help mini-app operators improve their operational management. Mini-program operators now can check and learn many important and useful information like operation status evaluation, KPI dashboard, operation […]
Traditional e-commerce builds platform awareness through brands’ own traffic, committing huge advertisements and infrastructure construction, ultimately establishing user trust. Social e-commerce providers recharge their trust through social currency, which means that product recommendations from WeChat friends naturally have a social trust foundation.
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
Though still in testing phase Tencent Live integrates live streaming with its mini program. Brands can embed HTML5 based product on its mini program as an entry to its live streaming. Followers and fans can click to open Tencent Live to watch live streaming.
Mini programs competition is heating up with ByteDance building its own ecosystem on its leading apps short-video TikTok and news Toutiao. With Alipay and Baidu following closely, WeChat is stepping up its Mini Program game by going beyond the WeChat interface and partnering with hardware vendors like Samsung.
The number of e-commerce transactions on WeChat mini-programs increased by 27 times year-on-year in the first half of 2019, according to an official Tencent report.
The monthly active users of WeChat (Weixin) reached 1,133 million during the second quarter of 2019, up 7% year-on-year according to Tencent’s announced financial results. Smart device MAU of QQ was 707 million.
Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode. For the launch of […]
Although 80% of WeChat users use Official Account, 73% of users followed less than 20 official accounts (OA), of which 24% followed less than 10 and nearly 50% only 10-20, according to data from QuestMobile.
In Becky’s initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches. For a direct e-commerce […]
China’s emerging Gen-Y’s complete travel experience journey has five stages: dream, plan, book, experience, and share. Let’s see an overview of emerging Gen-Ys’ power, how they re-shape China’s travel market, stages of their travel journey, and how to get ready. Overview of Emerging Generation Y’s power There is no strict demographic definition for Generation Y […]
WeChat is testing a new traffic entrance, using payment pages to drive fans from their offline stores according to eBrun News.
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one […]
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China. A recent report, jointly published by Tencent Advertising and Boston Consulting Group, revealed three major pain points for luxury brand […]
Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%. Compared with the traditional model, the essence of social e-commerce is […]