When people are buying a smartphone, they’re increasingly opting for a Chinese brand. The big three Chinese smartphone brands are bucking the global trend and are all steadily gaining market share. Global demand for smartphones has been in steady decline for over a year – but not because people don’t love smartphones. Rather, it’s the […]
60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the markets that are most keen on using celebrities in advertising. Looking at the percentage of ads featuring celebrities, China ranks third, next only to Japan and South Korea, and the […]
Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in the US, UK, and China. The vast majority (88%) of APAC marketers think they are doing a good job of portraying women as positive role […]
The annual growth rate of FMCG is the same as in 2017. Q4 performance is weaker than the previous quarter. The top players in the modern trade sector combined accounted for 37% of sales in 2018. Sun Art group maintained its leading position with 8.4% of share. Yonghui remained the fastest growing top players in 2018. 65% of China urban families […]
Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor for their success in China. To win them over, brands need real-life data to understand what they’re buying and, more importantly, why. Low-tier cities youth: must-win consumer segment for many […]
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]
China’s local brands accounted for 98% of the domestic market in 2017, with a 7.7% increase in sales value. 67% of local insurgents grew at least two times faster than their category average. These local insurgents typically sell their products for above-average prices. 22% of makeup brands in 2013 were no longer in the market or had a negligible […]
21 Fast Moving Consumer Goods (FMCG) companies reached over 100 million urban households. P&G and Yili led the race, reaching over 160 million families. Nongfu Spring, Haday, and Dali are fastest growers.
What have Chinese consumers bought during Tmall Double 11, the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much? Nearly 70% of respondents were buying “more than last year” (35%) or “same as last year” (33%). Apparel was still the most popular one among […]
The three leading smartphone brands – Huawei (excluding Honor), Xiaomi, and iPhone – kept winning more shares in urban China market as all grew their shares over a year ago, according to the Q3 data from Kantar Worldpanel ComTech. Xiaomi Mi 8 was the most popular handset model in Q3 2018. The next three models […]
Sales of China’s fast-moving consumer goods grew by 6.3% year-on-year in Q3 2018. E-commerce saw sales growing by 43.6% in Q3 2018, accounting for 10.6% of the total FMCG market. Taobao and Tmall together was well ahead of JD and YHD. 19.4% of shoppers purchased FMCG from Alibaba platforms in the past 12 weeks. Sun Art Group […]
There has been much discussion about China’s mainland leading the world in mobile payment, but how advanced is it compared to other markets? Chinese mainland consumers like to use mobile payment even more than cash, which makes it a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey. As […]
With Chinese consumers entering a new era of shopping, the consumer needs in the near future would grow around three themes: health, instant satisfaction, and personalization. Recently in China, there is a lot of questioning about the once prevailing belief of “consumption upgrading” or “premiumization”, which means consumers start to buy better products/services for higher quality […]
There are 3.94 million babies born in 2017, more than that in the whole U.S. 60% of babies younger than 3 years are living in lower-tier cities and 49% of maternal and baby product sales are from lower-tier cities. This is a huge potential market for maternal and baby products.
More than half of newborn babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China. After China changed its policy to encourage couples to have two children, the country has entered its “two-baby era”. The second babies accounted for 51.2% of all newborn babies in 2017, […]