Since January 2015, the number of active users on mobile apps has surpassed that of the PC side, and the gap is gradually increasing. Online travel websites are increasing efforts to transform to mobile end to compete for more users.
In Q2 2015, China’s online accommodations booking market reached 19.52 billion yuan (US$3.09 billion), with an increase of 15.9% QoQ and 63.5% YoY.
In Q1 2015, the total transaction value of China online vacation travel market reached RMB11.06 billion (USD$1.80 billion), an increase of 59.8% year-on-year, and 21.7% QoQ according to the data of Analysys EnfoDesk.
Over 50% China tourists prefer to book travel products and services on mobile apps, according to a survey conducted by Ctrip.
Ctrip announced its investment in eLong last Friday through acquiring eLong shares from certain selling shareholders, including Expedia together with several other investors. Ctrip acquired a 37.6% equity stake in eLong for a total purchase price of approximately $400 million.
The total transactions of China online travel market reached 94.76 billion yuan (USD 15.28 billion) in Q1 2015, an increase of 51.3% YoY or 9.4% QoQ.
Ctrip net revenues were RMB1.9 billion (US$308 million) for Q4 2014, up 33% YoY. Net revenues in 2014 were RMB7.3 billion (US$1.2 billion) in 2014, up 36%.
Sootoo.com estimated that the total transaction value of China online travel market would be RMB76.92 billion (US$12.52 billion) with increase of 35.2% YoY and 5.9% QoQ in Q4 2014. China’s core online travel enterprises are making attractive promotions to compete for the market share which stimulates people’s travel needs.
Different from UGC (use generated content) market in foreign countries, China online travel UGC market is directly in the “free” stage, skipping the “paid” phase, which indicates that users can obtain and share travel guide and note freely. According to iResearch, online traveling UGC users will exceed 360 million in 2015 in China.
In Q3 2014, total transaction value of China online travel market exceeded RMB72.64 billion ($11.87 billion) with increase of 15.2% quarter on quarter and 20% year on year.
For the third quarter of 2014, Ctrip reported total revenues of RMB2.3 billion (US$368 million), representing a 38% increase from the same period in 2013. Total revenues for the third quarter of 2014 increased by 24% from the previous quarter.
Interbrand, a brand consultancy company, released its 2014 Best China Brands report last week. Tencent claims the #1 position with China Mobile dropping to #2.
With the rapid development of mobile Internet, there are various ways for China hotel guests to make comments on their experience. In 2013, hotel guests’ comments on Ctrip mobile app accounted for one fourth of total comments on Ctrip according to a research from Ctrip. In the future, mobile app would be an important channel for […]
Qunar’s mobile app exceeded 8 million MAUs in August 2014 in China according to EnfoDesk, remaining the most popular mobile online travel app, followed by that of Ctrip, LY, eLong, Daodao and Taobao Trip.
China’s traveling industry is booming these years. With various choices of travel companies, Chinese people are more enthusiastic about traveling ever than before. Among all online travel companies in China, Qunar.com, Ctrip, eLong and LY.com are the most popular ones by total number of reached users nowadays.