A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. Most consumers yearn for omnichannel experience, but they haven’t even tried the most basic mode of picking up goods from offline stores. Consumers have […]
China Social Media Trends & Insights for Marketing Profs
China social media landscape is very unique; you should not simply copy whatever you do in other countries to Chinese market. You need thorough understanding about the social media space in China, the culture and people. Before you take any actions, you need to develop a digital strategy around your business objective.
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media. WeChat continues its dominance, however, its growth has largely slowed down. Weibo is making a comeback, many new and old social media platforms […]
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below:
One of the leading social app, Momo reported total net revenues of $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in Q1 2016.
Weibo had a strong first quarter in 2007 with 67% YoY growth of revenues to $199.2 million; its monthly active users increased to 340 million.
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China’s short video market.
The rapid growth of social networks and e-commerce platforms has transformed the way people communicate and transact around the world. Integrating digital payments into these growing networks and platforms has presented vast opportunities to drive economic opportunity, financial inclusion, transparency, security, and growth. In practically all countries individuals, businesses, and policymakers are recognizing these opportunities […]
WeChat has driven information consumption of 174.3 billion yuan (US$25.3 bn) in 2016, an increase of 26.2%. It accounted for 4.54% of total information consumption in 2016.
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo. ShareTweetShareBufferEmailWhatsAppShareTweetShareBufferEmailWhatsApp
WeChat, known as Weixin of its Chinese app name, is the top mobile app by total MAUs and engagement in China, with 889 million monthly active users in Q4 2016.
WeChat quietly launched WeChat Index, a tool integrating search and browsing behavior data on WeChat and Official Accounts to show the brand trend on WeChat platform.