These data has the extremely high reference value from e-commerce sites Alipay supported excluding Taobao in 2012.
The population characteristics of online shopping customers
1. For the age, young people were the key group
Online shopping customers under 30 years old were more than 60%, the customers who were over 40 years old were about 10% in the e-commerce sites excluding Taobao, which indicates that the online shopping users are younger. [Read more...]