China Internet Marketing Trends, Statistics & Insights
There are many players in China's online shopping market; yes, it is a VERY VERY competitive market with Alibaba Group's Taobao and Tmall leading the race. If you target to sell to Chinese consumers, developing a digital strategy is a lot more critical than setting up your e-commerce platform. Need help? Contact us .
These data has the extremely high reference value from e-commerce sites Alipay supported excluding Taobao in 2012.
1. For the age, young people were the key group
Online shopping customers under 30 years old were more than 60%, the customers who were over 40 years old were about 10% in the e-commerce sites excluding Taobao, which indicates that the online shopping users are younger. [Read more...]
Since last Wednesday, Sina Weibo integrated a new module into its content stream to continue its monetization attempt after its promoted Weibo post attempt.
When a Weibo user publishes a post containing link to an individual product page on Taobao, this module will be inserted right below that post showing related product information. Other users will be able to click and find out more details on Taobao. [Read more...]
According to Experian Hitwise, tmall.com was the most popular B2C website in China with 432,456,034 visits in March 2013, followed by jd.com and 51buy.com. There were also conerns that the visits growth rate of Tmall was up to 53%, far exceeding that of jd.com.
Taobao Doll 15 (Photo credit: bfishadow)
The annual financial report of Alipay, part of Alibaba Group, showed that half of Alipay revenue came from Taobao. In the top 10 cities of per capita Alipay expenditure listed in the statement of account, four cities of Taiwan are included. Perhaps more surprising is that Taiwan’s Chiayi City climbs atop. The per capita Alipay expenditure of Chiayi is 180% of Hangzhou, where the headquarters of Alipay locates.
At the present stage, the volume of business transactions of Taiwan accounts for less than 1% of the total volume of Taobao. In 2012, Taobao officially set up an office in Taiwan. While on 11 November, 2012, the total sales volume of Taobao reached 19.1 billion yuan, which amounted to twenty times the daily volume of retail sales of Hong Kong. This indicated that Taobao has the ability to deal with 1205 orders in one second. This is almost four times the speed that Amazon.com made during the Christmas in 2012. Analysis suggests that there are 16.8 million netizens in Taiwan, as many as four times the that of Hongkong. [Read more...]
The structural difference between China E-tail and the United States, Europe, and Japan is that independent merchants account for only 10 percent of e-tailing sales in China. In other countries mentioned above, dominant model involves brick-and-mortar retailers or pure-play online merchants, which run their own sites and handle the details of commerce. Although still in the early stages of growth, China’s e-tail ecosystem is profitable.
According to a research conducted by Mckinsey, e-tailing is powering the consumption of China. By analyzing consumption patterns in 266 Chinese cities accounting for over 70 percent of online retail sales, Mckinsey found that: [Read more...]
According to the data released by Enfodesk, Tmall accounted for 44.1% of the whole B2C market, 360buy for 16%, and Tencent for 3.8%.
In 2013, the competition of the e-commerce platform is still the main melody in e-business industry. But it is worth noting that the cost of the new users acquisition will keep a stable increase, and the e-commerce will focus on existing users’ value as their direction of development.
According to the mobile shopping market quarterly monitoring report for Q4 2012, released by Enofodesk, China mobile shopping market reached 19.6 billion yuan (USD 3.15 billion). In 2012, the mobile shopping market reached 60.05 billion yuan (USD 9.66 billion), among which Taobao alone accounted for 80%.
Recalling China mobile shopping market performance in 2012, market concentration is further exacerbated. Taobao wireless client accounted for 79.9% of the market share, followed by 360buy, accounting for 5.8% market share; and Dangdang ranked third with 2.5%.
Facing the competition of online retail giant, the share of those who early entered the mobile e-commerce market had fallen sharply, accounting for only 1.3%.
The third-party online payment market continued to grow rapidly in 2012,with the large-scale annual transaction exceeding 3.8 trillion yuan, according to the latest data from Enfodesk.
The third-party Internet payment market share in 2012 remained stable. [Read more...]
Ali Research Center forecasts that, China’s e-commerce (including online B2B transactions) will reach 30 trillion yuan in 2020, becoming the world’s largest e-commerce economy.
In 2012, China’s total online retail reached 1.3 trillion, accounting for 6.3% of the total retail sales of social consumer goods. Ali Research Center estimated that by 2016, China’s online retail transaction volume will reach 5 trillion, accounting for 12% of the total sales of consumer goods, and 10 trillion and 16% by 2020.
Top 7 Online Retailing Platform in China
The chart above will give you an overview of China’s online retail market. [Read more...]
What are the trends of e-commerce in China, Japan and the USA? Data are offering some insights.
Jack Ma, Founder of Alibaba Group (Photo credit: Wikipedia)
Recently, Alibaba Group announced that by Nov 30 in 2012, total Taobao sales (including Tmall and Taobao.com) exceeded 1 trillion yuan (USD160 Billion).
During last month’ Bachelor’s Day Promotion, Taobao accomplished sales of 19.1 billion yuan (USD3.07 billion) in only one day. Not only did this figure reflected the strong consumer demand, but also represented the great growth of consumption, mostly generated from third- or fourth-tier cities.
Clearly, the consumption growth of third- or fourth-tier cities, which was 60%, was much higher than that of first- and second-tier cities. Meanwhile, enterprises in Yangtze Delta and Pearl River Delta, who previously hindered by limited exports, now have ushered in new opportunities following the trend of e-commerce. [Read more...]
Bachelor’s Day promotion was quite a carnival, attracting online shoppers in different age groups. China online users between 25 to 35 years old accounting for more than 50% in total are the main forces of online shopping in China.
According to iResearch’s latest quarterly statistics of China online shopping market,total transactionss in Q3 2012 totaled 284.42 billion yuan (USD45.62 billion), with QoQ growth of 5.9% and YoY growth of 43.9%.
In 2012, the number of China online shopping users reached 220 million, far exceeding 150 million in the U.S according to eMarketer. It is estimated that there will be 423.4 million internet users who make at least one purchase in 2016.
Bachelor’s Day now has less to do with one’s relationship but more about online shopping. Total transactions on Taobao and B2C shopping mall Tmall.com reached 19.1 billion yuan (or about USD 3.07 billion). [Read more...]
