According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent. [Read more...]
China Social Media Trends & Insights for Marketing Profs
China social media landscape is very unique; you should not simply copy whatever you do in other countries to Chinese market. You need thorough understanding about the social media space in China, the culture and people. Before you take any actions, you need to develop a digital strategy around your business objective. Need help? Contact us.
May 16, 2013 by Leave a Comment
Who Has Most Number of China Mobile Users?
Zhou Hongyi, the CEO of Qihoo 360, had ever said that Jack Ma, CEO of Tencent, has successfully got the first ticket on the train of China mobile internet. However, Ma added that it was just a standing-only one. Well, who is the most promising on mobile internet in China? [Read more...]
May 15, 2013 by Leave a Comment
Over Half of The Top 15 Social Media Sites From China
According to GlobalWebIndex, over half of the top 15 social media sites in the world are from China.
April 25, 2013 by Leave a Comment
Top 5 Apps on Android and iPhone in China
According to TNS, UC mobile leads mobile app facetime but is closely followed by Mobile QQ, WeChat and Weibo. [Read more...]
April 23, 2013 by 1 Comment
Sina Weibo Partners with Taobao Targeting Content Stream
Since last Wednesday, Sina Weibo integrated a new module into its content stream to continue its monetization attempt after its promoted Weibo post attempt.
When a Weibo user publishes a post containing link to an individual product page on Taobao, this module will be inserted right below that post showing related product information. Other users will be able to click and find out more details on Taobao. [Read more...]
April 17, 2013 by Leave a Comment
Sina Segmenting Weibo Usage with Multiple Versions
In addition to a normal version for regular individual users, Sina Weibo has an enterprise version for companies, just like the Facebook Page idea. Sina is also testing a different version for media like this one.
In media edition of Sina Weibo, it has articles section besides the weibo posts stream. The articles are imported from RSS feed and auto-formated and displayed in one of eight available templates. [Read more...]
April 9, 2013 by 1 Comment
Can Sina Weibo Promoted Post Really Help?
Recently Sina Weibo held an introduction and marketing event to promote its Weibo Promoted Post. This new form of marketing feature, similar to Facebook’s Promoted Posts, enable weibo posts to reach more Weibo users, showing up on top of Weibo users’ content stream.
Sina will charge advertisers based on the total impressions delivered (CPM model) or the CPE (cost per Engagement) including number of re-post, comments, clicks, likes and etc. CPM CPM bid starts at 5 yuan and CPE starts at 0.5 yuan. Advertisers are required to top up a minimum amount of 3,000 yuan for deposit when opening accounts. [Read more...]
April 2, 2013 by Leave a Comment
Top 10 China Popular Internet Service in Jan 2013
According to iResearch, Search was the most popular Internet service in China in January with 454 million users coverage, followed by online video and online community.
March 22, 2013 by Leave a Comment
Sina Weibo Starts Showing Individual Post Views
This week Sina quietly launched a new feature for all Weibo users to see how many people have viewed each post, just like the one shown on Facebook Pages: [Read more...]
March 21, 2013 by Leave a Comment
Tencent Active IM Users Close to 800 Million, Social Network Qzone Over 600 Million in 2012
Tencent QQ
Tencent revenues were RMB 43,893.7 million (USD6,983.3 million), an increase of 54.0% over the year ended December 31, 2011 (“YoY”) according to its Q4 and annual results announcement.
Tencent social networks registered solid growth in 2012, with increase in the scale and activity of mobile users. MAU of Qzone increased by 9% year-on-year to 603 million at the end of 2012, while MAU of Pengyou increased by 22% to 247 million. Weixin Moments, a feature within Weixin which enables users to share experiences with their Weixin contact lists, enjoyed rapid user adoption.
Tencent have developed some of China’s most popular mobile applications, including Wireless QQ and Weixin. Tencent is also organically integrating new applications into Weixin, which can enhance our users’ experience while leveraging their existing social connections. [Read more...]
March 13, 2013 by 2 Comments
How Many Users Can You Really Reach on Sina Weibo
A study, conducted by researchers at Hong Kong University, studied a random sample of roughly 30,000 users and found that 57% had no posts in the timeline, 86.9% of users wrote no original posts and 88.9% did not repost any original message from another account.
Sina claimed Weibo reached 503 million registered users by the end of 2012; applying this 57% figure from the study, it left with 220 million users have ever posted anything on Sina Weibo. The study’s findings also suggest that only around 30 million users will write a unique post in a given week. (According to Sina, Weibo had 46.2 million daily active users.)
March 6, 2013 by Leave a Comment
Tencent QQ Reached Over 200 Million Users
The continued online user behavior research released by iResearch showed that, Tencent QQ reached over 200 million in January 2013, which is 71.5% of the total netizen maintaining the lead in instant messaging market. Followed by Aliwangwang and Fetion. Aliwangwang reached 44.09 million internet users while Fetion reached 17.99 million. [Read more...]
February 28, 2013 by 17 Comments
Overview of Sina Weibo 2012
During year 2012, the number of Sina Weibo registered users kept increasing and exceeded the 300 million mark at the end of February, 400 million after July, and kept jumping over 500 million by the end of the year. At the same time, the active Weibo users reached 4.62 million, up by 82% compared to the same period last year. [Read more...]
January 24, 2013 by 2 Comments
China Mobile IM Active Users Reached 480 Million
In Q3 2012, China mobile IM active users reached 480 million, up by 9.8% compared with previous quarter.
The top 3 IM software with most accumulated users were mobile QQ, WeChat and Mobile Fetion, with the market share of 37.54%, 23.19% and 21.00% respectively. [Read more...]
January 22, 2013 by Leave a Comment
China Social Network Ad Spending 2010-2014
China, with a massive social network user base, would probably have 307.5 million users by the end of 2012, nearly double the US user base, according to eMarketer data. Social network spend in China is estimated to reach $612.8 million this year. The market will experience rapid growth throughout the forecast period, including a 51.3% gain next year.
However, the homegrown networks such as Sina Weibo, Renren and Tencent’s various social platforms, will enjoy the enormous growth of marketers’ advertising spend, with both Facebook and Twitter not having an official presence in China.
January 15, 2013 by Leave a Comment
Baidu Zhidao Launched Q&A Platform for Enterprises
Baidu Zhidao is the world’s largest Chinese interactive Q&A community platform. Recently it launched Q&A community marketing platform for enterprises.
Baidu Zhidao Enterprise Platform serves as corporations’ official customer service. The platform is offered for the enterprise users to communicate with their customers and lightens the burden of the high labour service cost, which can also help companies manage customer relations.
The platform is regarded as the customer service innovations on the Internet which builds a bridge of communication for the enterprise and the consumer users, in order to achieve efficient interaction between the two.
Baidu Zhidao Enterprise Platform offers both powerful precise marketing and market data monitoring functions for the corporations. It is set up to help promote the enterprise brands and supervise the quality and the satisfaction of the customer service. This to a great extent helps corporations save the costs of both labour cost and advertising.
You can send an e-mail to qiyepingtai@baidu.com to apply for the corporation with Baidu if necessary. Directly dialing 010-59924485/8632 to contact Baidu is also welcome.
