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China Social Media Trends & Insights

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Ratio of Visits: Sina Weibo v.s. Twitter

Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means that Sina Weibo accounted for about 1 in every 100 Internet visits in China, a platform marketers shouldn’t ignore in the overall digital marketing strategies. Also check [...]

Sina Weibo Now Allows Private Posting

Sina Weibo has just launched a new feature to allow users to publish private posts. As shown in the above screen capture, users can either publish publicly or privately with a simple selection. Users don’t have much control on this “privacy setting” as they either allow everything to see their posts or make it private [...]

Beijing Administration Released Regulations on Microblogs

Beijing Municipal government announced Regulations of Microblog Development today. Micrblogging websites in Beijing city administrative area and their users should comply with the regulations. The regulation requires microblog users to register their identities with authorities and forbids creating fake Weibo accounts.

Chinese Spent More Time Watching Video on Computers & Mobile Than TV

Starcom MediaVest Group’s recently conducted a study of users ages 13 to 45 in China and found that internet users aged 19 to 30 spent almost twice as much time online as watching TV.

Alibaba Launching A Google+ Like Social Network

A screenshot was leaked yesterday about a new social network, Laiwang.com that Alibaba is building and testing internally:

Sina Weibo Has Over 2 Million Users in Hong Kong

Sina announced a milestone of 2 million users in Hong Kong at its official Weibo account this morning. And, Sina released an app for its users in Hong Kong using Facebook Connect to to share their presence at Sina Weibo with up to 15 Facebook friends per day. Sina Weibo has made a custom design [...]

Demographic Profiles of China’s Top Social Networking Sites

Users China’s top social networking sites are quite young, about 80% of which are between 20-34 years old according to Enfordesk’s data in September this year.

Renren Reached 137 Million Users in Q3 2011

Renren last week announced its unaudited Q3 financial results, who also made their first post-IPO strategic acquisition, 56.com in Q3, a leading Chinese user-generated-content focused video sharing site Renren’s mobile penetration has reached over 35% of unique monthly log-in users with over half of their mobile users accessing their Renren accounts through smartphones. In addition, [...]

Total Weibo Users: Sina v.s. Tencent

Sina and Tencent last week released in the Q3 financial results their latest number of microblogging (Weibo) users. We created a chart for a quick comparison of this two most popular Weibo platforms in China in the last three quarters. Tencent Weibo is growing faster than Sina Weibo; the number of daily active users on [...]

5 Ways to Search Weibo in China

Sina Weibo has announced a total of 250 million users and 86 million daily posts being published. Yes; Weibo is no doubt very popular; information on Weibo and monitoring of the content published are helpful to companies to get insights into this market. Let me share a few ways to search for content on Weibo [...]

Chart: Select Digital Media Penetration in China in Q2 2011

According to Synovate’s study, almost half of Internet users between age 15 and 24 in China’s Tier 1 cities (45%) use Weibo and close to one third of China internet users in Tier 1 cities between age 25 and 44 (29%) use Weibo. The adoption of Weibo is more popular than mobile Internet (access via [...]

Video: Oprah of China offers insight into the next generation of young Chinese citizens

Yang Lan, a journalist and entrepreneur who’s been called “the Oprah of China,” offers insight into the next generation of young Chinese citizens — urban, connected (via microblogs) and alert to injustice.

Baidu to Launch URL Shortening Service DWZ.cn

Baidu is launching a URL shortening service dwz.cn. Users can type in a URL to have a shortened URL at dwz.cn or a custom shortened URL can be specified. Users can retrieve the original URL with shortened URL; and, DWZ.cn provides API for URL shortening service.

Renren Q2 Ad Revenue Up 93.8% with Over 124 Million Users

Renren, China’s number one social networking website, reported total net revenues of US$30.4 million in the second quarter, a 53.2% increase from the corresponding period in 2010. Renren’s online advertising revenues were US$16.9 million, representing an increase of 93.8% from the corresponding period in 2010.

Sina Reports 200 Million Weibo Users

Sina announced its unaudited financial results for the second quarter ended June 30, 2011 on June 17, 2011. Q2 net revenues grew 20% year over year to $119.0 million. Non-GAAP net revenues grew 21% year over year to $114.3 million. Its advertising revenues grew 26% year over year to a record $91.8 million. But, there [...]

3 Most Popular Social Bookmarking Services in China

The top three most popular social bookmarking services are Jiathis, bShare and Passit. Let’s take a look at each of them in more details. JiaThis JiaThis claims they’re the largest social bookmarking service provider in China (which I believe is true) and their social booking tools are implemented by over 310K websites including large sites [...]

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