China Social Media Trends & Insights

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Sina Weibo Launched Social Ads

The launch of social ads on Sina Weibo is definitely not a surprise to many people in China digital marketing industry considering the long existence of social ads on Facebook and eager “learning habit” of China Internet companies. Sina Weibo social ads have two types: top and bottom banner ads, and promotion ads of topics, [...]

Social Media Usage for Recruitment in China

With the growth of China’s economy also comes the increase of connectivity.  According to China Internet Network Information Center (CNNIC), there are over 513 million internet users and 356 million mobile internet users in China. Almost half of the internet users (48.7%) spend about half of their time online on SNS and microblogs. The growing [...]

Sina Weibo Downstream Traffic in March 2012

7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu.

Sina Weibo Launched A Platform For News Tips Submission

Sina Weibo launched a platform for Weibo users to submit news to any Sina news media partners. Sina Weibo users can click on the corresponding region of events, select a media and submit news tips. By default, the information will also be published through this citizen journalist’s Sina Weibo account unless she chooses not to.

Chart: Tencent’s Social Media Empire

The latest financial report revealed that Tencent’s QQ has over 700 million users, more than the total of China Internet users reported by CNNIC. Tencent launched various social media applications like Qzone, Pengyou, Tencent Weibo and most recent Weixin which all have grown very fast with its huge user base of QQ.

Top 10 Instant Messenger in 2011

Tencent QQ, Alibaba’s Wangwang, and China Mobile’s Fetion (Feixin) were the top three most popular instant messengers in China last year.

This Chart Shows How Important It Is to Engage Users on Weibo

Both Sina Weibo and Tencent Weibo disabled their comments last Saturday morning and no one could comment since then until 3 April 2012. Average time per visit on Sina Weibo dropped by 5.8% last Saturday, according Hitwise. “Comments”, for companies, is one important way of engaging fans and customers. Follow us on Facebook for more [...]

Over 130 Thousand Companies Opened Account on Sina Weibo

By the end of February 2012, a total of 130,565 companies opened Sina Weibo accounts, among which the most popular category is Food & Beverage with about  50 thousand companies set up on Sina Weibo. On average every enterprise Sina Weibo account has over 5,000 fans; every Sina Weibo user follows on average four enterprise [...]

Online Word-of-mouth Source Credibility in China

CIC, a social business intelligence provider in China, shared a research finding about source credibility of online word-of-mouth in China, conducted with Yicai; it revealed that user review and recommendation websites like dianping.com are the most credible source for online WOM in China.

China’s Top 2 Video Portals YouKu and Tudou to Combine

Youku and Tudou, the two largest online video companies in China, announced that they have signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction. “When the strategic combination is complete, Tudou will retain its distinct brand identity and platform in Youku Tudou Inc., strengthening and complementing Youku’s video business. [...]

Social Network Users in China 2011-2014 #CHART

Top social networks in China are QZone (Tencent), Tencent Weibo, Sina Weibo (250 million), Renren and Kaixin001.com. Data source: eMarketer.com

Sina Weibo Over 300 Million Users Now Who Generate Over 100MM Posts Everyday

According to Sina’s unaudited financial report, there are now over 300 million registered users on Sina Weibo now that generate over 100 million posts every day. 9% are daily active users. Sina will invest in Weibo 160 million in 2012. According to Sina CEO, Charles Chao, Sina will promote microblogging payment system, credit system, and [...]

Why Chinese Netizens Are Laughing at BBC Now

A flood of comments written in Chinese were written on President Obama’s Google+ Page when many China Internet users were able to open Google+ normally without using VPN. And, BBC reported this incident and part of its comments has become a joke on Weibo now. This is the part of comments from BBC that became [...]

China Social Network Users More Likely to Engage with Brands Online

China social network users are more likely to consider social network sites a good source of word-of-mouth information on brand experiences than were users in the US, at 23% vs. 18% in the US, according to a survey from Jack Morton Worldwide.

Breaking: Google Plus Now Unblocked in China

About two hours ago, some Internet users in China reported Google+ can now be accessed in China; yes, without using VPN. It’s not accessible in all cities; but it seems most people now in China can access Google+.

How Ctrip’s Automated Weibo Robot Helps Hotel & Flight Booking

Ctrip launched a robot account on Sina Weibo last week allowing Weibo users to get spontaneous results on hotel and air tickets searches. Weibo users need to follow certain format when they publish a post and at the same time mention Ctrip; once the post is published, the results can be viewed in the comment [...]

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