It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
Search Results for: wechat moments ad
WeChat Advertising provides advertisers with a customer acquisition solution integrating WeChat Advertising with WeChat Work.
Feiyu Live Broadcast Competition in categories such as clothing, jewelry, and makeup is stiff in Taobao’s live streaming ecosystem and there are still opportunities in other categories such as luxury products. A Taobao Live MCN (Multi-Channel Network) Feiyu specializing in second-hand luxury products provides an excellent case for study. Since its debut on Taobao back […]
Tencent launched a critical update to WeChat Work (version 3.0), an enterprise version of WeChat. The updated WeChat Work helps businesses connect deeply with consumers and retain customer resources. New features include productivity tools and WeChat Moments integration. WeChat Work 1.0 only supported simple functions including Business Contacts, paid phone calls, attendance, announcement, etc while […]
The monthly active users of WeChat (Weixin) reached 1,133 million during the second quarter of 2019, up 7% year-on-year according to Tencent’s announced financial results. Smart device MAU of QQ was 707 million.
In Becky’s initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches. For a direct e-commerce […]
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one […]
During the night of May 11, WeChat “quietly” made a major update to the “Goodies Circle”, which was praised by the industry as the “shopping version of Moments”. Within the “Search” entrance of Wechat appeared a new first-tier entrance of “Goodies Circle”. In addition, a new function of “New Circle & Group” has been added […]
Tencent’s total revenues in Q1 2019 were RMB85,465 million (USD12,693 million), an increase of 16% over the first quarter of 2018 according to Tencent’s announced financial results.
WeChat founder Allen Zhang (Zhang Xiaolong) gave a speech at WeChat’s Open Class Pro event early this year, he asserted that the value that mobile apps can deliver via improved services is limitless. And, WeChat is expanding to revolve around different standalone apps, such as the mobile app for reading books WeRead, and will try […]
China’s social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat’s ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat. Xiaohongdian’s priority is to attract new users for the community and improve the […]
Following the adoption and popularity of mobile payment, China supermarkets are growingly more intelligent with technologies such as face recognition, IA, AR, O2O, etc. WeChat recently shared a vision of its technology integrations with supermarkets in the future. Face recognition for custom recommendations and promotions (Credit: WeChat Moments) Supermarket customers’ face will become a “Membership Card”. By […]
WeChat sees 1.08 billion monthly active users in 2018, 63 million of which are senior citizens aged 55 years old and above. On average, WeChat users sent 45 billion messages and make 410 million audio/video calls every day (up 570% than 3 years ago).
WeChat is testing a new feature allowing users to find nearby restaurants according to Yiou News. This feature locates on the top level menu, in parallel with WeChat Moments, People Nearby, Mini-Programs, etc.
Table of Contents CIW Dossier on WeChat is compiled to provide an introduction of this digital ecosystem and statistical information about China’s top mobile social application. It provides insights on WeChat Official Accounts, WeChat Pay, Mini-Programs, and advertising channels. Total pages: 63 Format: PDF Latest update: 26 July 2018 Price: US$150.00 Access Level: All […]